Board of Scientific Counselors Program Review

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NCHS Outreach Activity Rob Weinzimer, Special Ass
istant for Outreach
Centers for Disease Control and Prevention
National Center for Health Statistics
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Purposes of Outreach

• Support data collection and survey acceptance
• Promote data access and use

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NCHS Approach to Outreach Activity

• Centralized Public Information Program
• Targeted Outreach to Media
• Targeted Outreach to Organizations
• NCHS Program-specific Outreach

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Methods of Outreach

• Internet
• Print, electronic audiovisual products
• Conferences, exhibits, briefings and training
• Media

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Outreach Partners and secondary disseminators

• Collaborators
• Universities
• Federal disseminators
• Other public and private-sector partners

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Plan of Outreach to Organizations

• Identify key data users
• Build data base of organizations
• Target users with timely communications
• Use key organizations as intermediaries
• Assess needs of current users
• Promote interest among potential users

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Methods of Outreach to Organizations

• Electronic newsletter from NCHS Director
• Briefings to selected groups
• Fact sheets describing NCHS programs and
  highlighting findings

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Fact Sheets

• Overviews of NCHS and its surveys
• Examples of Uses of NCHS data
• Cross-cutting fact sheets on selected health
  topics

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Cross-Cutting Facts Sheets

• Race/ethnicity
• Health insurance and access to care
• Asthma
• Birth defects
• Multiple Sclerosis
• Alzheimers disease

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Cross-Cutting Fact Sheets, cont.

• Developmental Disabilities
• Parkinsons Disease
• Cancer
• Chronic Obstructive Pulmonary Disease
• Use of Special Education

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Cross-cutting fact sheets

• Start with generic NCHS overview

NCHS Data on Asthma
About NCHS The CDCs National Center for Healt
h Statistics (NCHS) is the nations principal
health statistics agency, providing data to
identify and address health issues. NCHS
compiles statistical information to help guide
public health and health policy decisions.
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Cross-cutting fact sheets

• Present brief statement of topic

Asthma Asthma is a chronic respiratory disease
involving episodes or attacks of small airways
narrowing from inflammation and
hyperresponsiveness to asthma triggers. Many
triggers exist, including allergens, infections,
exercise, abrupt changes in the weather, or
exposure to airway irritants, such as tobacco
smoke. Asthma attacks can vary from mild to
life-threatening, and involve shortness of
breath, coughing, wheezing, chest pain or
tightness, or any combination of these symptoms.
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Cross-cutting fact sheets

• Highlight key findings

Key Findings Prevalence In 2001, 20.3 milli
on people (73 per 1,000) currently had asthma, of
which 6.3 million were children under 18 years of
age. Current asthma prevalence was highest for n
on-Hispanic blacks at 83 per 1,000 population.
Among adults, asthma was higher among women, but
for children, boys were more likely than girls to
have asthma.
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Cross-cutting fact sheets

• Specify data sources

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Cross-cutting fact sheets

• Describe challenges and future opportunities

NCHS Data on Health Insurance and Access to Care
Challenges and Future Opportunities
? Increase the usefulness of provider-based data
to monitor and assess quality of care by
providing national benchmark data for comparison
with state and local performance. Data
collection forms and sampling frames can be
adapted to address quality of care issues and
information can be linked to data on provider
characteristics.
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Questions for You

• Fact Sheets
• Effective?
• How to improve?
• Additional topics?
• Other outreach materials methods?
• Organizations we should contact?