Gap Inc.

1
Gap Inc.

• Gap Inc. consists of three distinct brands
• Gap
• Banana Republic
• Old Navy
• Gap Inc. is a financial powerhouse relative to
  their competitors.
• Gaps main competitors are Abercrombie and Fitch
  and Tommy Hilfiger.
• Gap Inc. has distributed their success all over
  the world.

2
Inside Gap Inc.

• Gap Inc. consists of three stores Gap, Banana
  Republic and Old Navy.
• Banana Republic is targeted at those who are
  willing to pay a great deal to look great.
  Banana Republic generates 25 of Net Sales for
  Gap Inc.
• Old Navy is targeted mainly at teenagers. Old
  Navy is nice clothes at a cheap price. They
  generate 35 of Net Sales for Gap Inc.
• Gap is targeted at teenagers and those in the
  early to mid twenties. Gap offers stylish and
  quality clothes at a price between Banana
  Republic and Old Navy. Gap generates 40 of Net
  Sales for Gap Inc.

3
Financial Analysis

• As of 52 weeks ending Jan. 30, 1999 Gaps Net
  Earnings were 824,539.
• As of 52 weeks ending Jan. 29, 2000 their Net
  Earnings were 1,127,065.
• As of 53 weeks ending Feb. 3, 2001 their Net
  Earnings were 877,497.

4
Competition

• One of Gaps main competitors is Abercrombie and
  Fitch.
• They cater to the same target market as Gap.
• They offer high quality clothes at an expensive
  price.
• They had Net Earnings of 158,133 as of Feb. 2001.

• Gaps other main competitor is Tommy Hilfiger.
• Tommy caters to the crowd that is willing to pay
  to look good.
• They target males in their high teens to upper
  twenties.
• They had Net Earnings of 172,358 as of Feb. 2001.

5
Worldwide Success

• Gap takes pride in the fact that they have more
  than 3,000 stores in U.S., Canada, France,
  Germany, Japan and the United Kingdom.
• Each brand Gap Inc. offers has its own marketing
  team, and they focus on denim, fleece, khakis and
  woven clothing.
• Gap Inc. was founded in 1969 by Don and Doris
  Fisher.
• Gap Inc. is currently in their maturity stage
  dominating the market place and will continue
  success for many years to come.