Insert Name

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• Presented by
• (Insert Name)
• DTV Transition Coalition

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• About the Transition to Digital TV
• All full-power television stations must begin
  broadcasting only in a digital format by February
  17, 2009.
• The date was set in the Deficit Reduction Act of
  2005, which was passed by Congress and signed
  into law by the president.

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• What is Digital Television (DTV)?
• DTV is a more efficient way to broadcast, and it
  will free up the airwaves for other services,
  such as public safety.
• DTV offers better pictures and sound, more
  channels and even free over-the-air high
  definition television (HDTV) for consumers with
  HD television sets.

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• Who is Affected?
• Consumers who receive free over-the-air
  television using antennas on television sets that
  have analog tuners will be affected by the
  transition.
• Seniors, minorities, people with disabilities and
  rural communities are among
• the most affected populations.

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• Who is Not Affected?
• Any TV sets that already have a built-in digital
  (ATSC) tuner or are connected to cable, satellite
  or other pay TV service should not be affected.

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• Three Options for Consumers to
• Make the Switch
• Purchase a digital-to-analog converter box OR
• Purchase a new television set with a built-in
  digital tuner OR
• Subscribe to cable, satellite or other pay
  television service. These providers will continue
  to provide service for older analog TV sets.

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• Role of the Federal Government
• Congress appropriated 1.5 billion to fund a TV
  converter box coupon program.
• The National Telecommunications and Information
  Administration (NTIA), a branch of the U.S.
  Department of Commerce, manages the coupon
  program.

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• Converter Box Coupon Program
• All U.S. households are eligible to request up to
  two 40 coupons toward the purchase of
  digital-to-analog converter boxes.
• You can apply for coupons online at
  www.DTV2009.gov or by calling 1-888-DTV-2009.

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• What are DTV Converter Boxes?
• A converter box is an electronic device that
  hooks up to your analog TV set and antenna.
• Boxes cost between 40 and 70.
• You can purchase boxes at retailers nationwide,
  including Best Buy, Circuit City, Kmart, Radio
  Shack, Sears, Target, Wal-Mart and Amazon.com.
• Government coupons can be used toward more than
  175 converter boxes.

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• About the DTV Transition Coalition
• Founded on February 28, 2007.
• The coalition is comprised of business, trade and
  industry groups, as well as grassroots and
  membership organizations that share a vital
  interest in a smooth transition. 
• The coalition has more than 240 member
  organizations.

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• Coalitions Mission
• No consumer loses free over-the-air television
  reception in February 2009 due to a lack of
  information about the DTV transition.

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• DTV Transition Coalition Steering Committee

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• DTV Transition Coalition
• Business Organizations
• Civil Rights and Grassroots Organizations
• Labor Unions
• Trade Associations
• Consumer Groups
• State and Local Government Organizations
• Open to any organization interested in a smooth
  transition

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• Useful Web sites
• DTV Transition Coalition www.dtvtransition.org
• Federal Communications Commission www.dtv.gov
• TV Converter Box Coupon Program www.DTV2009.gov
• Consumer-friendly DTV Information
  www.DTVAnswers.com

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• How to Help Spread the Word about DTV
• Send action alerts to your organizations
  membership
• Link your site to the DTV Transition Coalitions
  Web site
• Distribute marketing materials about the
  transition
• Speak at community events and meetings
• Post information in your newsletters

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• Join the DTV Transition Coalition
• For information, please contact
• Abbi Stuaan (NAB) at astuaan_at_nab.org
• or by phone [phone]
• Megan Pollock (CEA) at mpollock_at_ce.org
• or by phone [phone]