http://www.becominghuman.org

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• http//www.becominghuman.org

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An Alidade
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http//www.4realdough.com/
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http//www.sonyclassics.com/fogofwar/indexFlash.ht
ml
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turntable
Jukebox
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A classic phonograph
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• Motifs a usually recurring salient thematic
  element (as in the arts) especially a dominant
  idea or central theme??????????
• Good designers are able to use motifs to make
  references to their concepts, ideas, or stories
• Great motifs are more than decorations they are
  adopted and transformed to provide functions
  specific to the web medium

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colors not colours
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Subtractive Colors
Additive Colors
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primary colors
red 255 green 0 blue 0
red 0 green 255 blue 0
red 0 green 0 blue 255
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contrast contrast contrast contrast contrast
contrast contrast contrast contrast
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contrast contrast contrast contrast contrast
contrast contrast contrast contrast
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contrast contrast contrast contrast contrast
contrast contrast contrast contrast
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reduce luminosity
primary on primary
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secondary colors
red 255 green 255 blue 0
red 0 green 255 blue 255
red 255 green 0 blue 255
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greenred
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greenblue
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complimentary
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complimentary colors
color across the wheel
red255 green 0 blue127
red127 green 255 blue0
red0 green255 blue127
red127 green0 blue255
primary secondary
tertiarytertiary
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reduce luminosity
complimentary sets
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split complimentary
softens the contrast
red127 green 0 blue255
red127 green 255 blue0
red0 green 0 blue255
red0 green 255 blue0
red0 green127 blue255
red0 green255 blue127
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split complimentary
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split complimentary
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X0.5
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basic color strategies
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• Example Louise Vuitton
• http//www.vuitton.com

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monotone chromatics?

• http//www.designinteract.com/

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pick colors from photos

• Nature has the best color palette

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start every design with 3 colors

• Major color the color that will be used most
• Accent color a color similar to the major color
• Highlight a color that contrast the major color

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X0.5
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• Example Louise Vuitton
• http//www.vuitton.com

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monotone chromatics?

• http//www.designinteract.com/

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• http//www.az2.co.uk/

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http//www.cartoonnetwork.com/shop/halw/?homeshopc
http//www.cmcgolfclubs.com (blue on green
ok)http//www.info.gov.hk/eindex.htm (yellow
not used in key text) http//www.info.gov.hk/ef2.h
tmhttp//www.emb.gov.hk/index.asp (too many
colors)
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what is the color strategy?
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main colors
highlights
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indecisive color strategy
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too much contrast- no tertiary color
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http//www.cartoonnetwork.com/shop/halw/?homeshopc
http//www.cmcgolfclubs.com (blue on green
ok)http//www.info.gov.hk/eindex.htm (yellow
not used in key text) http//www.info.gov.hk/ef2.h
tmhttp//www.emb.gov.hk/index.asp (too many
colors)
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