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Nutrition Labels for Better Health

• Sue Zevan, RD
• Arizona Nutrition Network

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SPOT THE BLOCK

• Spot the Block - Get your food facts first
• Brand concept created by FDA
• Announced June 2007
• "The Block" Nutrition Facts Label

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SPOT THE BLOCK

• Designed for Tweens (9-13 years)
• Read the Nutrition Facts
• make decisions and choices based on the
  information

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PARTNERSHIP

• FDA is partnering with Time Warner's Cartoon
  Network to promote Spot the Block to tween
  audiences
• www.cfsan.fda.gov

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NATIONWIDE

• Deliver the brand to tweens across the U.S.
• Cartoon Network is delivering the messages
• broadcast on-air spots
• integration with existing Cartoon Network
  characters
• Cartoon Network's Web site

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TELEVISION

• Spot the Block messages are integrated with
  Cartoon Network's nationwide Get Animated health
  and fitness initiative

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INTERNET

• Web sitelet on Cartoon Network
• animated spots
• interactive nutrition messages
• nutrition label game
•   www.SpotTheBlock.com

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Spot the Block! Yo!Serving Size! Yo!

• http//www.cartoonnetwork.com/promos/200702_fda/sp
  ot.html

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GOALS

• Urge tweens to look for the Nutrition Facts Label
  on the food package
• Encourage tweens to read and think about the
  Nutrition Facts ("food facts") before making food
  choices

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OBJECTIVE

• To combat childhood obesity by empowering
  "tweens" to look for and use the Nutrition Facts
  on the food label.

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INFORMATION

• Check out the serving size
• one package isn't necessarily one serving!
• Use serving size information
• to discover the total number of calories and
  nutrients per package
• Consider the calories
• 40 low
• 100 moderate
• 400 high

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CHOOSE NUTRIENTS WISELY

• When making daily food choices
• Get less of trans fat, saturated fat,
  cholesterol, sodium, sugars
• 5 Daily Value (DV) low
• Get more of potassium, fiber, vitamins A C,
  iron, calcium
• 20 Daily Value (DV) high

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PARENT COMPONENT

• FDA to launch a Parent Component this Spring,
  2008
• Parent Outreach Objective Help parents help
  their children as they learn to use the Nutrition
  Facts label. 
• For updates on Spot the Block Parent Outreach,
  visit www.cfsan.fda.gov

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HOW CAN PARENTS GET INVOLVED?

• Urge tweens to look for the Nutrition Facts Panel
  on the Food Label
• Encourage tweens to read and think about the
  Nutrition Facts ("food facts") before making food
  choices
• Use mealtime and grocery shopping as a teachable
  talking time to read labels together and discuss
  healthy eating
• Invite tweens to check out www.SpotTheBlock.com

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How to Understand and Use the Nutrition Facts
Label

• www.cfsan.fda.gov/dms/foodlab.html

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DVs (Daily Values)

• A guide to amount of nutrients needed daily based
  on a 2000 Calorie diet
• Found in the footnote of the Nutrition Facts
  label and do not change from product to product

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DVs (Percent Daily Values)

• percentage of the daily values found in a serving
  of a food
• helps determine if a serving of food is high or
  low in a nutrient

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PROPS, GAMES, ETC.

• Use empty food boxes with labels
• Make up games
• What food has the most/least fat?
• What food has the most calcium?
• The New Food Label-Theres Something in it for
  Everybody - sample at exhibit area
• Use videos, games, etc. from product catalogs
• See catalogs at exhibit area

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ALLERGENS

• Food Allergen Labeling and Consumer Protection
  Act of 2004
• Domestic and imported foods regulated by FDA and
  labeled on or after January 1, 2006
• To help consumers allergic to foods identify and
  avoid them easier

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LISTING ALLERGENS

• Unless the food source of a major food allergen
  is part of the ingredient's common or usual name
  (or is already identified in the ingredient
  list), it must be included in one of two ways.

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LISTING ALLERGENS

• In parentheses following the name of the
  ingredient. Examples "lecithin (soy)," "flour
  (wheat)," and "whey (milk)"
• OR
• Immediately after or next to the list of
  ingredients in a "contains" statement. Example
  "Contains Wheat, Milk, and Soy."

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The Eight Major Food Allergens Identified by the
Act

• Milk
• Eggs
• Fish (e.g., bass, flounder, cod)
• Crustacean shellfish (e.g. crab, lobster, shrimp)
  
• Tree nuts (e.g., almonds, walnuts, pecans)
• Peanuts
• Wheat
• Soybeans

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MORE INFORMATION

• For more information visit FDAs food allergy
  page
• http//www.cfsan.fda.gov/dms/wh-alrgy.html

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MyPyramid

• MyPyramid for Pregnancy and Breastfeeding
• MyPyramid Menu Planner-
• Plan food choices to meet your MyPyramid
  goals-available March, 2008

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MORE MyPyramid

• MyPyramid Podcasts
• show how taking small steps can add up to real
  changes in your weight and health.  
• Public Service Announcements (PSAs)
• Good Nutrition Can Lead to Great Things
• Ad Council and Walt Disney Studios Home
  Entertainment
• Refers to MyPyramid.gov