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Dia 1

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It is best known for its CGI animated feature films such as Toy Story, Finding Nemo, and Cars ... Monsters, Inc.(2001), Finding Nemo(2003), The Incredibles ... – PowerPoint PPT presentation

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Title: Dia 1


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General Information
  • Pixar Animation Studios is an American computer
    animation studio based in Emeryville, California
    (USA), notable for its seven Academy Awards
  • It is best known for its CGI animated feature
    filmssuch as Toy Story, Finding Nemo, and Cars
  • Pixar is also known from Photorealistic
    RenderMan, its own implementation of the
    industry-standard Renderman image rendering
    Software, which is used to generate high-quality
    images.
  • President Dr. Ed Catmull, also the co-founder
  • Chief Creative Officer John Lasseter, also the
    Pixar and Disney Animation Studios Principal
    Creative Advisor

3
Early History
  • Pixar was founded as the Graphics Group, one
    third of the Computer Division of Lucasfilm
  • Eventually, the team began working on film
    sequences and special effects
  • Key milestones in films such as Star Trek II The
    Wrath of Khan and Young Sherlock Holmes
  • Steve Jobs purchased the group with 10 million

4
  • The sale reflected George Lucas' desire to stop
    the cash flow losses associated with his 7 year
    research projects associated with new
    entertainment technology tool
  • A contributing factor was cash flow difficulties
    following Lucas' 1983 divorce concurrent with the
    sudden drop off in revenues from Star Wars
    licenses following the release of Return of the
    Jedi
  • The newly independent company was headed by Dr.
    Catmull, President and CEO, and Dr. Alvy Ray
    Smith, Executive Vice President and Director,
    Jobs served as Chairman of the Board.

5
  • Initially, Pixar was a high-end computer hardware
    company whose core product was the Pixar Image
    Computer, a system primarily sold to government
    agencies and the medical community.
  • One of the leading buyers of Pixar Image
    Computers was Disney studios
  • The Image Computer never sold well
  • As poor sales of Pixar's computers threatened to
    put the company out of business, Lasseter's
    animation department began producing
    computer-animated commercials for outside
    companies.

6
  • Early successes included campaigns for Tropicana,
    Listerine, and LifeSavers.
  • In 1991 Pixar made a 26 million deal with Disney
    to produce three computer-animated feature films
  • The first Film was Toy Story. Pixar was
    re-incorporated on December 9, 1995.
  • On January 24, 2006, The Walt Disney Company
    agreed to buy Pixar for 7.4 billion through an
    all-stock transaction

7
Production
  • Production concentrated on full-scale cartoon
    animation
  • Early production mainly consisted of short films
    an tv-commercials
  • During the past 12 years, Pixar has produced
    numerous award-winning animation movies
  • Toy story(1995), A Bugs Life(1998), Toy Story
    2(1999), Monsters, Inc.(2001), Finding
    Nemo(2003), The Incredibles(2004), Cars(2006),
    Ratatouille(2007)
  • A few more films currently in production
  • More than 100 different awards and nominations

8
  • Academy of Motion Picture Arts and Sciences
    Awards
  • National Academy of Recording Arts Sciences
  • Hollywood Foreign Press Association/Golden Globe
    Awards
  • Etc.
  • The six first films combined have grossed more
    than 3.2 billion at the worldwide box office
  • - Six of the top grossing animated films of
    all time

9
Pixar University
  • Pixar University is an in-house
    professional-development program
  • offers more than 110 courses a complete
    filmmaking curriculum, classes on painting,
    drawing, sculpting etc.
  • The vision behind the university is for employees
    to try new things, work together better and test
    new ideas
  • "We've made the leap from an idea-centered
    business to a people-centered business. Instead
    of developing ideas, we develop people. Instead
    of investing in ideas, we invest in people
    -Randy S. Nelson, the dean of Pixar
    university
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