Positioning

1
Positioning the development of a specific
marketing mix to influence potential
customers overall perception of a brand, product
line or organization
Perceptual Mapping(General Motors 1982)
2
Positioning the development of a specific
marketing mix to influence potential
customers overall perception of a brand, product
line or organization
Perceptual Mapping(General Motors Goals1980s)
3
Positioning the development of a specific
marketing mix to influence potential
customers overall perception of a brand, product
line or organization
Perceptual Mapping(General Motors 1986)
4
Positioning the development of a specific
marketing mix to influence potential
customers overall perception of a brand, product
line or organization
Perceptual Mapping(General Motors Goals --1989)