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Asda

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Guitar Hero. Books. Harry Potter. Pg 6. Visit website. for more ... Involving. Millward Brown Involvement Diagnostics. Guitar Hero. Books. Harry Potter ... – PowerPoint PPT presentation

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Title: Asda


1
Asda
2
Role for Advertising Impressions created
3
Action taken after seeing Ad
4
Millward BrownI nvolvement Diagnostics

-6
5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
5
Role for Advertising Impressions created
6
Action taken after seeing Ad
7
Millward Brown Involvement Diagnostics

5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
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