Leapfrogging

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Leapfrogging
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In most cases, the reason people do not become
involved in MLM is because they do not believe
THEY can do it.
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However, it is much easier for these same
people/prospects to believe that the people
they KNOWcan do this business.
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Leapfrogging is simply a way to bypass a
persons beliefs about his or her own abilities
or time priorities, of which they have great
conviction.
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Instead of focusing on what they can or cannot
DO, focus on who they KNOW that you know might
do well.
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The prospect cannot object with conviction
about someone they know who would not or could
not do this business.
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Do not ask if they want or can do this business.
Leapfrog instead.
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Ask your prospect to tell you who they know in
occupations that you know are successful in MLM.
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Small Business Owners Health Care
Professionals Retired Military Entrepreneurs
Former Network Marketers Single or
Stay-at-Home Parents And more
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EXAMPLEAsk the prospect
Who do you know that is a small business owner?
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EXAMPLEAsk the prospect Who do you know
that is a small business owner?
Draw a circle and write your prospects name
inside.
Tom
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EXAMPLEAsk the prospect Who do you know
that is a small business owner?
Draw a sponsorship line below to a second circle
with the small business owners name inside.
Tom
Julie
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Now ask your prospect additional questions about
the name they have given you
Where does Julie live?
Tom
How long has Julie owned her small business?
How large is Julies client base?
How long have you known Julie?
Julie
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Be enthusiastic about your prospects responses.
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Let them know that the person they named has the
potential to do very well in MLM.

• Explain why that profession is so suitable for
  
• success.

• Tell stories about successful Distributors with
  
• similar professions.

• Point out logical reasons they should be
• successful.

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It is important to repeatfor effect the value
of each profession, and why it is well-suited
for success in MLM.
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Small Business Owners Entrepreneurially minded
risk takers. Business owns them, instead of them
owning the business. Many business/client
contacts.
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Health Care Professionals Quality
products/services that support patient health and
wellness. Large client base. Looking for early
retirement opportunities.
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Retired Military Trained leaders who typically
retire early and have time on their hands.
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Entrepreneurs Risk takers who know they can do
anything they put their mind to.
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Former Network Marketers Hundreds of contacts.
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Single or Stay-at-Home Parents Looking for a
part-time second stream of income through a
home-based opportunity.
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Once youve made your case, ask Do you
think Julie knows at least 5 or 6 other small
business owners?
Tom
Julie
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When you get a yes, draw sponsorship lines below
the small business owners name, with four
corresponding circles.
Tom
Julie
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You over the prospect
Leapfrog
Tom
Julie
To reach their contacts!
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Repeat the Leapfrogging exercise until you have
at least two separate groups
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Ask the prospect questions like
Who else do you know that owns a business?
Do you know any health care professionals or
retired military people?
Who do you know that has tried Network Marketing
before?
Do you know any single or stay-at-home moms who
could use some extra cash?
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Until your diagramlooks something like this
Tom
Jill
Julie
Mike
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When you have drawn two or three exciting groups
of possibilities, ask the following question
How soon can we get together for your follow-up
training?
OR
How soon can we talk to these people?
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Scheduling the next stepis more important than
anything.
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Focus on when you can begin approaching their
prospects.

• Assure them of your partnership
• with them.

• Explain how you and their upline
• will work with them personally.

• Tell them that you provide the training,
• while they provide the contacts.

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You have now presented them with ownership of a
profitable organization.