the Rong Yi Show

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Welcome to,
the Rong Yi Show
Competitive Advantage of Domestic Players in
Chinese Home Appliance Market
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Introducing tonights Guests,
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Executive Secretary, LG Brian Park
Executive Director, LG Tina Park
Investor Relations, Haier Somi Park
Executive Secretary, Haier Eunhye Joo
Ambassador of Korea Athena Bi
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• Why is China important?
• Overview of LG
• Barriers to Foreign Companies
• Overview of Haier
• LGs Future Strategy in China

Todays Agenda,
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Why China?
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8
4 Million
82
35
6 Annual Growth
Source http//www.china-window.com/china_market/
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LG, Global Leader
Executive Secretary Brian Park
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History of LG

• 1947 Lucky Cream
• 1958 Gold Star
• 1993 FDI in China
• 1995 Starts Manufacturing Air Cons

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LGs Leadership
The technology within our business is
continuously changing, but one thing that stays
constant is our belief that the customers are our
first priority
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LGs Strategy

• Growth Strategy within the Company
• Fast Innovation
• Bipolarization as a Marketing Strategy

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LG in China
Executive Director of Overseas Sales Tina Park
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Chinese Expansion

• Bipolarization as a Marketing Strategy
• Familiarize Customers with the Companys Position

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Barriers for Foreign Cos?
Ambassador of Korea to China Athena
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Barriers for FDI
Tariff and Subsidies
Quotas
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Barriers for FDI

• Administrative licenses and business approvals.
• Discriminatory laws and policies
• Unequal enforcement

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Barriers for FDI

• Diversity among the indigenous customers
• Understanding the market structure
• Geographic diversity and economic disparity

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Haier, the New Comer
Director of Investor Relations Somi, Park
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History of Haier

• 1984 Refrigerator Company
• Zhang Ruimin, Chinese Jack Welch
• 103.4 CNY Bn as of 2005
• Export to more than 100 Countries

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Haiers Leadership
a blend of international management principles
and Chinese wisdom, with innovation and
excellence as its cornerstones.
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Haiers Leadership

• Sincerity and trustworthiness
• Do the hardest thing first, then its much
  easier to do the easy
• accomplishment-oriented

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Strategy of Haier
Executive Secretary Eunhye Joo
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Haiers Strategy

• Boosting Brand Power
• Quality Survival
• Quick Response to the Market

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Future of LG in China
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• Bipolarization with High-end Low-price
  products
• Familiarization Strategy
• Understand the Policies and the Regional Markets
• Invest in RD
• A blend of international Management principles
  and Chinese Wisdom

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The Rong Yi Show is brought to you by KU Summer
Campus
Thank You!
Sponsored by, Murray Johanssen, LG Electronics
and Haier Corporation