John Haile

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Creating Change

• John Haile
• Inside Out Media Partners
• Former editor, Orlando Sentinel

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Did Someone Say Convergence?
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Convergence is about how people think

• How people think will determine how they act.

Inside Out Media Partners
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That means

• you have to change the people, or you have to
  change the people.

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Because

• your organization must change to become a
  multimedia publisher.

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What has to happen

• Change the culture to think multimedia
• Increase the organizations capacity for change

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Secrets for Success

• Show strong leadership.
• Protect your values. Find partners with similar
  goals and values.
• Give staff ownership of the plans.
• Train. Train. Train.
• Communicate. Communicate. (Share the vision)

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Secrets for Success

• 6. Expect things to go wrong. Deal with it.
• Establish rules of engagement.
• Find the champions.
• Set up two-tiered management.
• Remove barriers to success.

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Secrets for Success

• 11. Pre-purpose content dont re-purpose.
• 12. Be bold!

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The Multimedia Desk
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Why the Desk Helped

• Proximity aids communication.
• Focused the change.
• Helped staff see what was going on.
• Made a statement about the newspapers
  commitment.
• And we had fun with it.

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It Also Helps To

• Hire key managers (journalists) who also...
  understand video/interactivity
• will keep their cool
• ...can work as part of a team

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and have some fun!
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