Understanding the Sociology Behind Graffiti Production

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Since 1953, engaging individuals to take greater
responsibility for improving their community
environments.
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Mission

• Engage Individuals to
• take Greater Responsibility for
• Improving their Community Environment

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Focus Areas

• Litter prevention
• Beautification
• Waste reduction

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Guiding Principles

• Individual responsibility
• Education
• Partnerships citizens, businesses government
• Volunteerism

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The KAB Network
gt1,000 Organizations Touching Thousands of
Communities from Coast to Coast

• 22 statewide affiliates
• 200 countywide affiliates
• 337 cities, towns municipalities
• 400 Great American Cleanup participating
  organizations

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The KAB Network
Why Do Affiliates Join KAB?

• Self determination
• Proven tools and methods
• Strength of the network
• Training networking
• National credibility
• Exceptional tools and programs

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The KAB Network
Why Do Affiliates Join KAB?

• Grant opportunities
• National Awards program
• Websites
• Turn-key materials

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KAB Since 1953
Return on Investment

• 12 in Community Benefits for Every Dollar
  Invested by Local Government

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Keep America Beautiful, Inc.
Our History
1967 Lady Bird Johnson Lassie

• 1953 National Cleanliness Ethic

1960s Susie Spotless
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Keep America Beautiful, Inc.
Our History

• 1970s Iron Eyes
• The Crying Indian

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The KAB System
Consistent Methodology is the Key to Success

• Get the facts
• Involve the entire community
• Plan systematically
• Focus on results
• Provide positive reinforcement

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The KAB System
Pressure Points for Change

• Education
• Technology Resources and Tools
• Ordinances
• Enforcement

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Education
The Seven Sources of Litter

• Commercial refuse sources, including
  dumpsters
• Household trash handling
• Construction/demolition sites
• Uncovered vehicles
• Loading docks
• Motorists
• Pedestrians

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Education
Reasons People Litter

• Where they feel no sense of ownership for the
  property
• Where someone else will clean up after them
• Where litter has already accumulated

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Good Standing

• Active board
• Annual Fee based on population
• Participate in 6 hours of training
• Semi-Annual Report
• Annual Report
• Cost-benefit ratio
• Litter Index

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KAB Tools and Programs
Cigarette Litter Prevention Program

• AVERAGE 46 reduction in cigarette butt litter in
  2008

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• Teen-targeted program educates about the real
  impact and costs of graffiti
• Website provides activities, prevention, and
  removal tips
• National awards program recognizes innovative
  solutions

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KAB Tools and Programs
Educational Tools Curriculum

• Waste in Place curriculum
• Clean Sweep U.S.A.

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KAB Tools and Programs
Beautify and Improve Communities
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KAB Tools and Program
and Garbage Eaters
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KAB Tools and Programs
Great American Cleanup

• 30,000 events in 17,000 communities
• 3 million volunteers in 2008
• 2009 kickoffs in Nashville, Waveland, and New
  York City

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New Partnerships

• Ocean Conservancy
• National Arbor Day Foundation
• Nature Explorer
• Pennsylvania Horticultural Society
• Curbside Value Partnership
• Earth 911

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KAB Tools and Programs
Training, Conferences and Networking

• KAB National Conference
• Webinars
• Conferences and networking opportunities
• State Affiliates
• KAB Online Affiliate Forums (ongoing dialogue)

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Keep ltinsert stategt Beautiful
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Improved Quality of Life
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Affiliate Members
28 Counties
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Five Major Tracking Areas Evens/Volunt
eers Cleanups Recycle/Reduce/Reuse Beautificati
on Education
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Great American Cleanup - NCMarch 1 May 31,
2009

• Volunteers 33,890
• Volunteer Hours 278,795
• Pounds Litter Collected 975,315

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Grant In-Kind Opportunities

• Waste Management Honda
• Toro-Bilt GLAD
  Bag
• Sherwin Williams Sams Club
• Sprint
  Pepsi
• NC Litter Prevention Awards

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• Brenda Ewadinger
• nckab_at_carolina.rr.com
• 704-442-0791