Understanding the Sociology Behind Graffiti Production

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Since 1953, engaging individuals to take greater
responsibility for improving their community
environments.
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Keep America Beautiful, Inc.
Our Mission

• Engaging Individuals to Take Greater
  Responsibility for Improving Their Community
  Environments

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Focus Areas
KAB Addresses Threshold Issues to Quality of
Life

• Litter prevention
• Beautification
• Waste reduction recycling

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Guiding Principles
How Does KAB Effect Community Improvement?

• Individual responsibility
• Education
• Partnerships citizens, businesses government
• Volunteerism

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Phi Theta Kappa
Participation in

• Scholarship
• Leadership
• Service
• Fellowship

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• address community blight by tackling graffiti and
  litter
• improve the environment and its ecosystems by
  building or revitalizing parks, waterways, and
  public spaces
• reduce waste through reuse and recycling
  programs
• raise awareness through education and public
  service messages

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• Education/Awareness
• Recycling
• Beautification
• Clean Communities

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• Education/Awareness
• Clean Sweep USA website
• Waste in Place
• Keep America Beautiful Toolbox
• Take Action
• Litter Free Events

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KABMAN
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Education
The Seven Sources of Litter

• Commercial refuse sources, including
  dumpsters
• Household trash handling
• Construction/demolition sites
• Uncovered vehicles
• Loading docks
• Motorists
• Pedestrians

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Education
Reasons People Litter

• Where they feel no sense of ownership for the
  property
• Where someone else will clean up after them
• Where litter has already accumulated

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• Recycling
• One-time and On-going Collections
• E-Cycling
• Wipe out Wireless Waste
• Composting
• Waste-In-The-Workplace

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• Beautification
• Graffiti Hurts
• Video
• Guide
• Activity
• Tree Planting
• Liberty Garden

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• Clean Communities
• Great American Cleanup
• Education
• Where can we focus?
• Special events
• Roads and highways
• High traffic areas
• Transition points

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Great American Cleanup
2008 Whistle Stops Sacramento, New York, Long
Beach, MS, Washington, DC and Chicago
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The Tipping Point How little things can
makea big difference

• Malcolm Gladwell
• Little Brown
• ISBN Q 316-31696-2

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The Tipping Point

• 80/20 rule
• 80 of the work is done by 20 of the people
• 80 of the crimes are committed by 20 of the
  people
• 80 of the miles are driven by 20 of the drivers

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The Tipping Point

• Social epidemics can reach critical mass
• Ideas, products, messages and behaviors spread
  like viruses
• KAB is about an epidemic of responsibility

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The Tipping Point

• The rules
• The Stickiness Factor -A message that makes it
  memorable and have impact.
• The Power of Context - Human behavior is
  sensitive to and strongly influenced by its
  environment.
• The Law of the Few

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The Tipping Point

• Mavens are data banks
• Connectors are social glue they spread the data
• Salesmen persuade us when we are unconvinced

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Mavens

• Yiddish for one who accumulates knowledge
• Information specialists" or "people we rely upon
  to connect us with new information"

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Connectors

• The people who "link us up with the world ...
  people with a special gift for bringing the world
  together.
• The story of two heroes
• Paul Revere 2 hours, 13 miles
• William Dawes 2 hours, 17 miles

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Salesmen

• Persuaders
• Charismatic people with powerful negotiation
  skills

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Phi Theta Kappa

• Who among you are
• Mavens?
• Connectors?
• Salesman?

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The KAB System
Consistent Methodology is the Key to Success

• Get the facts
• Involve the entire community
• Plan systematically
• Focus on results
• Provide positive reinforcement

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Did you Know

• Community Action! Engaging a community to work
  together in a cleanup or similar effort will have
  lasting effects.
• Local governments should support the development
  of cooperative efforts in low-income
  neighborhoods by encouraging neighbors to meet
  and work together Cities that sow community
  gardens may reap a harvest of not only kale and
  tomatoes, but safer neighborhoods and healthier
  children.
• (Dr. Felton Earls, Harvard Professor, on
  Collective Efficacy)

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Improved Quality of Life
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How Can We Help?

• The Smallest Acts Can Make the Biggest Impact,
• but How?
• Start with Community Action!

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www.kab.org Since 1953, engaging individuals to
take greater responsibility for improving their
community environments.