KITEBOARDINGgroup

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KITEBOARDINGgroup
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THEgroup

• MARKETING MAJORS
• KEEGANmyers
• ANDREWmellos

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ENGINEERS

• KITE LAUNCH
• DALEmiller
• BRIANhawley
• CHRIShimburg
• DANrohrhoff
• QUASI STRAP
• BRADclaeys
• DAVEbruford
• MATTouellette

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KITEBOARDING
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EQUIPMENT

• -KITE -BOARD -BAR/LINES -HARNESS

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THE PRODUCTS

• KITE LAUNCH QUASI-STRAP
  SHACKLE

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KITE LAUCH DESCRIPTIONSelling price60

• The first is being a system that will aid in
  helping the kiteboarder to land and launch
  his/her kite by himself or herself. This product
  is called the kite catcher and is a fairly
  simple design. A weighted surface will have
  anywhere from 1-5 hooks that will aid in the
  catching of a thin plastic line that is attached
  to the kite.

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KITE LAUNCH

• Prototype Final

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Kite Launch Unigraphics
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KITE LAUNCH

• ASSEMBLED DIS-ASSEMBLED

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KITE LAUNCH

• REAR ENTRY

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KITE LAUNCH

• THE CATCHING LINE

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QUASI-STRAP SHACKLE DESCRIPTION Selling
Price105

• The next product is an advanced shackle system
  that allows the kiteboarder to be connected to
  their kite. This system will have three distinct
  features. One being a spreader bar that has
  incorporated a swivel that will spin under
  pressure, it will also have a quick release
  system that will easily release under pressure,
  and last it will have a sheet cleat that will
  allow for the rider to have large adjustments for
  the length the bar is from the riders body.

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Quasi-Strap Shackle Unigraphics
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QUASI-STRAP SHACKLE

• OLD NEW

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Shackle
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QUASI-STRAP SHACKLE
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Quasi-Strap
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CORE BENEFIT PROPOSTION

• The core benefit proposition of our product is
  simple. Our products are to help create a safer
  environment for kiteboarders all around the
  world. We are creating products that would be
  useful to every kiteboarder no matter their
  ability level.

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THE MARKET

• The beauty of kiteboarding is that it really is a
  sport for anyone.
• Skateboarding
• Snowboarding
• Wakeboarding
• Surfing
• Windsurfing
• ESPN X-Game
• Motocross
• Anybody involved in outdoor activity

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Target Markets

• Some potential target markets
• Current Kiteboarders
• Snow Kiteboarders
• Cross-over athletes
• People seeking safer sport

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THE DEMOGRAPHICS

• Currently there are 60,000 Kiteboarders in the
  United States and hundreds of thousands more in
  the world. The current demographics of current
  Kiteboarders are as follows.
• All middle to upper income, high school to
  college education, technical people involved in
  outdoor activities, people with money.Male age
  14-27, 10Male age 28-40, 65Male age 40,
  15Female (all ages), 10
• These demographics are expected to make some
  changes, most notably in bringing the average age
  of kiteboarders down and female interests up, in
  the near future.

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THE COMPETITION
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Competition Cont.

• There are many competitors in the market all
  striving to create safer, and more functional
  products
• Naish
• Wipika
• Slingshot
• North
• Cabrihina
• Ect

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WWW.BRONEAH.COM

• Go to website for any info you seek about
  kiteboarding or these products
• E-Mail broneah_at_broneah.com