Aer Lingus

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Aer Lingus

• Donal OBrien
• Michael Carney
• Marc Reynes

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Founded in 1936 by the Irish Government with just
one aircraft.
Aer Lingus is the Anglicisation of aer loingeas
that means air fleet in Irish.
By 2000 the company is running over 40 aircraft
to numerous locations around
the globe.
The unfortunate events of September 11 and
competition from low cost airlines
puts the company in crisis in 2001.
The company is forced to take drastic action and
decides to make 2500 staff redundant and slash f
ares.
Following the lead from successful low cost
airlines, aerlingus.com decides to
develop an online booking website in an attempt
to rescue itself from the brink.
Its initial offering is poor focusing too much on
the companies business travellers.
It turned out that few business travellers were
willing to spend time booking flights
themselves online and would rather deal with a
travel agent by phone.
The site is re-thought and current version is
useful user friendly and well designed.
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Site Features Plane Ticket Reservation includi
ng One Way, Return, and Multistop.
Lost Luggage Locator Frequent Flyer Programme Us
eful service links (Travel Insurance, Destination
Information Sites) Luggage Weight and Size Thresh
old Information The ability to book the cheapest
Aer Lingus fares.
Sales Strategy Aer Lingus have extensively mark
eted their website on television, radio and bill
boards encouraging passengers to book online to
avail of the cheapet fares. Once passengers hav
e booked online they can start saving more money
on tickets and insurance by joining Aer Linguss
frequent flyer programme where they will also be
alerted in the case of any flight offers and
deals. Aer Lingus can use the information that
they obtain from the site on their members habits
to profile customers and market the different
user groups more effectively.
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Site Features
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Domain Name
3 Domain Name for 1 IP aerlingus.ie,
aerlingus.com, flyaerlingus.com
Lots of aerlingus-based domain name
Cyber-squatted like aerlingus.co.uk
Type of Server
Netscape-Entreprise/4.1 on Solaris 8 (SUN/Sparc)
Security Mecanisms
Supported SSL ciphers RC4 with MD5 (probably
128-bit key version) On the same server Netsca
pe-Enterprise/4.1 and the same localization
Application Server
J2EE Java 2 Entreprise Edition (included with
Netscape-Entrerprise) Java Server Pages (extensi
on .jsp)
HTML Formatting
No respect for W3C Recommandations (no doctype
defined, errors) But accessible to mostly used
Browser (Navigator 4.5, IE 4)
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Throught the ages
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Throught the ages
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Questions ?