Operations Research OR

1
Taxonomy of Analytical Fields of Study
Operations Research (OR)
Management Science (MS) Decision Science (DSc)
Business Analysis/ Business Analytics
Operations Management
Marketing Research
Risk Management
Financial Analysis
Systems Analysis
Quality Assurance
Project Management
Operational Planning
Supply Chain Management
2
Business Analysis

• The mission of Business Analysis is to prepare
  professionals for analytically oriented careers
  in business and to take on leadership roles in
  information analysis.
• Business Analysis (corporate term Business
  Analytics) is a set of tools, techniques, and
  methodologies that support the translation of
  data assets into "actionable" (useful for
  decision-making) information.
• The major is grounded in the functional areas
  of business and complemented by statistical and
  management science modeling techniques, including
  data analysis, business modeling, decision
  support systems, as well as project management
  techniques.

3
Operations Management (OM)

• The design and operation of processes systems
  aimed at providing competitive goods and services
  to the marketplace
• Transformation process of converting inputs
  materials, labor, and capital into outputs goods
  and services
• Series of activities along a value chain
  extending from supplier to customer
• Responsible for the core competencies that a
  company derives its competitive advantage
• Focused on improvement in operational
  effectiveness, including cost, quality,
  flexibility, speed and dependability

4
Business Analysis/OM in the News

• New Sarbanes-Oxley financial reporting
  regulations (accountability law)
• U.S. mergers and acquisitions market heating
  up (e.g., K-Mart/Sears, Sprint/Nextel)
• Growing information technology related features
  to consumer products (autos, cell
  phones,hand-held computers)
• Need to take the guesswork out of
  marketing/advertising spending - data mining
  being used to to determine what actually works,
  what is cost effective, and how to reach
  consumers (e.g., Home Depot)

5
Business Analysis/OM in the News

• Explosion of data availability (e.g., UTC codes
  on grocery products)
• Use of supercomputers to simulate the birth of
  stars, the human genome, climate trends, as well
  as in the design of consumer products, such as
  automobiles, chemicals, drugs and baby diapers!
• Popularity of Six Sigma to increase the bottom
  line through continuous improvement of
  operational processes and doing things right the
  first time
• Credit being given to data analysis for success
  of organizations (e.g., General Electric, Boston
  Red Sox)

6
Business Analysis/OM in the News

• Some Specific Examples
• PG uses supercomputers to engineer the
  superabsorbent material in its baby diapers
• Home Depot has a proprietary computer model that
  correlates marketing investments with product
  sales
• Nielsen diary panels of 70,000 consumers to
  obtain exposure to electronically coded TV and
  radio in 2005
• The Boston Red Sox has a proprietary futures
  trading system for mining baseball stars to find
  undervalued players while avoiding long contracts
  for aging stars

7
Business Analysis/ Operations Management GSU
Degree Programs

• BBA in Managerial Sciences - Business Analysis
  track
• BBA in Managerial Sciences - Operations
  Management track
• MBA Concentration in Business Analysis
• MBA Concentration in Operations Management
• Master of Science - Business Analysis
  Concentration
• Master of Science - Operations Management
  Concentration
• Doctor of Philosophy in Decision Sciences

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BBA in Managerial Sciences Business Analysis
Track

• MGS 4020 Business Intelligence
• MGS 4110 Analysis of Business Data
• MGS 4140 Business Modeling
• One MGS Elective

BBA in Managerial Sciences Operations Management
Track

• MGS 4730 Project Management
• MGS 4740 Operations Strategy
• MGS 4140 Total Quality Management
• One MGS Elective