Title: Managerial Writing
1Managerial Writing
- Section 2 Weakening your position by
communicating the wrong attitude
2The purpose of your report is to convince top
management to
- Open a dialog about the topic with YOU as a
participant - Not necessarily the only other participant, and
not even as the loudest participant - To make clear-headed, informed decisions
- To see you and your team as solutions to problems
3Attitude mistakes that permeate your writing
- False humility and arrogance two sides of the
same coin - weakness - Recognition that reality is far more complex than
your research and knowledge - Acknowledgement that hard work and persistence
are still needed to realize success (both your
own and others)
4Style mistakes that weaken your position
- Presenting alternatives in place of
recommendations or conclusions - Using weak words
- Regurgitating trivia
- Cheerleading and hype
5Presenting alternatives rather than speaking
with a single, cohesive, well-supported voice
- another positioning strategy for our
automobiles produced for the Chinese market would
be to get an early start on
6Making your proposal in weak words
- Should
- Could
- Maybe
- Can
- Might
- Words like these signal weakness and lack of
confidence in your analysis and conclusions (to
both the CEO and other readers). If youre
preparing such a report to be passed up the line
to the CEO, its next to useless. Your boss has
to extensively rewrite it as well as check your
analysis. To an instructor it means youve
started too late and cannot digest what youve
discovered in your research.
7Presenting the CEO with trivia
- Business cards are generally printed in English,
as that is the accepted language in the Indian
business world. - (Chinese w)orkers involved in assembly
operations are typically paid monthly with wages
earned of 60 to 85 monthly. This project did
not propose mfg in China
8Cheerleading or hype
- Chile is an effective and safe place to start a
business. Chile has a transparent and predictable
government the government is actively working to
increase its GDP by improving trade relations
with other countries. - With relatively high educational attainment and
progress in high-tech industries, much of the
expansion will be internally generated
consumption will increase its share of the
economy in line with rising incomes (Ryan, 2003)
giving the product success immediately after
introduction into the market.
9Cheerleading or hype
- The individual income of households in France
and the percentage they spend on health related
products is bound to make us money.
10Cheerleading or hype
- We have found a place that is ready and willing
to accept our superior product in their country.
The following is our teams concluding facts and
opinions of our computer products success, as
well as a possibility of endless prosperity in
the country of Chile.
11A special form of cheerleading occurs when
students feel compelled to write a conclusion.
Too often compulsive conclusion writing ends up
producing a product dominated by excessive
statements that destroy credibility.
12(example of a conclusion)
- We feel after reviewing and researching the
demographics of the population, land, economy,
government, and work force we know we will have a
very profitable environment to succeed in for
our business. The product for the retail stores
and manufacturing companies will provide an open
market ready for expansion. We fell sic that we
have the resources, the capital and smarts to
capture this market and give large returns on
investment. This is a market that we will retain
for a long time if we can get in, do it right and
do it quickly. That way at the end of two years
we will all be living the high life and driving
Beamers.