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Managerial Writing

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'Cheerleading' and hype ... 'Cheerleading' or 'hype' ... A special form of 'cheerleading' occurs when students feel compelled to write a conclusion. ... – PowerPoint PPT presentation

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Title: Managerial Writing


1
Managerial Writing
  • Section 2 Weakening your position by
    communicating the wrong attitude

2
The purpose of your report is to convince top
management to
  • Open a dialog about the topic with YOU as a
    participant
  • Not necessarily the only other participant, and
    not even as the loudest participant
  • To make clear-headed, informed decisions
  • To see you and your team as solutions to problems

3
Attitude mistakes that permeate your writing
  • False humility and arrogance two sides of the
    same coin - weakness
  • Recognition that reality is far more complex than
    your research and knowledge
  • Acknowledgement that hard work and persistence
    are still needed to realize success (both your
    own and others)

4
Style mistakes that weaken your position
  • Presenting alternatives in place of
    recommendations or conclusions
  • Using weak words
  • Regurgitating trivia
  • Cheerleading and hype

5
Presenting alternatives rather than speaking
with a single, cohesive, well-supported voice
  • another positioning strategy for our
    automobiles produced for the Chinese market would
    be to get an early start on

6
Making your proposal in weak words
  • Should
  • Could
  • Maybe
  • Can
  • Might
  • Words like these signal weakness and lack of
    confidence in your analysis and conclusions (to
    both the CEO and other readers). If youre
    preparing such a report to be passed up the line
    to the CEO, its next to useless. Your boss has
    to extensively rewrite it as well as check your
    analysis. To an instructor it means youve
    started too late and cannot digest what youve
    discovered in your research.

7
Presenting the CEO with trivia
  • Business cards are generally printed in English,
    as that is the accepted language in the Indian
    business world.
  • (Chinese w)orkers involved in assembly
    operations are typically paid monthly with wages
    earned of 60 to 85 monthly. This project did
    not propose mfg in China

8
Cheerleading or hype
  • Chile is an effective and safe place to start a
    business. Chile has a transparent and predictable
    government the government is actively working to
    increase its GDP by improving trade relations
    with other countries.
  • With relatively high educational attainment and
    progress in high-tech industries, much of the
    expansion will be internally generated
    consumption will increase its share of the
    economy in line with rising incomes (Ryan, 2003)
    giving the product success immediately after
    introduction into the market.

9
Cheerleading or hype
  • The individual income of households in France
    and the percentage they spend on health related
    products is bound to make us money.

10
Cheerleading or hype
  • We have found a place that is ready and willing
    to accept our superior product in their country.
    The following is our teams concluding facts and
    opinions of our computer products success, as
    well as a possibility of endless prosperity in
    the country of Chile.

11
A special form of cheerleading occurs when
students feel compelled to write a conclusion.
Too often compulsive conclusion writing ends up
producing a product dominated by excessive
statements that destroy credibility.
12
(example of a conclusion)
  • We feel after reviewing and researching the
    demographics of the population, land, economy,
    government, and work force we know we will have a
    very profitable environment to succeed in for
    our business. The product for the retail stores
    and manufacturing companies will provide an open
    market ready for expansion. We fell sic that we
    have the resources, the capital and smarts to
    capture this market and give large returns on
    investment. This is a market that we will retain
    for a long time if we can get in, do it right and
    do it quickly. That way at the end of two years
    we will all be living the high life and driving
    Beamers.
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