What do you want to accomplish

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What do you want to accomplish?
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Increase Market and
Brand Awareness?
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Entertain Key Customers and Vendors?
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Build a Powerful Synergy with your Employees?
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On March 9, 2002, you can accomplish all of this
and more
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Event Overview

• Date March 9, 2002
• Market Atlanta, GA
• Televised on
• Estimated Attendance 75,000
• The ARCA ReMax Series race at the Atlanta
  Motor Speedway is held in companion
  with the fourth
  NASCAR Winston Cup Series race of the season.
  Atlanta Motor Speedway is the fastest race
  track on the circuit for both ARCA
  and Winston Cup, creating
  one of the most attended and exciting races of
  the year.

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Event Activation

• At the event, your company will be able to
  entertain key customers, vendors, and employees
  in an exclusive, trackside luxury condominium.
  
• The Condo is an enclosed Sky
  Box with a premiere view of the race track.
  The Condo
  will be fully catered for the
  ARCA and NASCAR events.

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Event Activation

• Once your guests arrive at the speedway, they
  will the opportunity of touring one of the most
  restricted areas in all professional sports, the
  Garage and Pit area. Visiting these areas are
  the equivalent of walking through an NFL locker
  room just before a major game.
• At the event, two (2) guests can be selected to
  be Honorary Pit Crew members during the race.
  The Honorary Pit Crew members will have the
  opportunity of participating in a live pit stop
  during the race.

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Event Activation

• In addition to the pre-race activities, the Ernie
  Irvan Racing racecar will boldly display your
  companys logos and colors. The racecar itself
  will become the focus of attention of your guests
  and fans alike, creating a high-visibility
  marketing vehicle.
• Identifying with a driver, race car and pit crew
  competing in a race event becomes a tool for
  reinforcing the partnership business concept
  for guests and employees.

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Program Activation

• The excitement and impact of the event does not
  end when the checkered flag waves, the event taps
  into a part of your guests lifestyle, a lifestyle
  which continues beyond the checkered flag.
• Corporate speeches with Ernie Irvan and
  Kevin Conway will continue to build
  momentum for your company, while
  show car appearances at sales meetings
  and corporate
  functions create top of mind
  awareness for sales representatives,
  customers
  and employees.

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Event Overview

• Atlanta 400 Itinerary
• 1030am Arrive at Atlanta Motor Speedway
• 1030am 1100am Registration
• 1100am 1230pm Garage / Pit Tours - Meet
  Greet with the driver and race team
  
• 1200pm 100pm Lunch in the Terra Place
  Condominium over looking the speedway
  
• 110pm Start of the Atlanta 400k ARCA ReMax
  Series race
  
• 400pm Start of the final NASCAR Winston Cup
  Series practice Happy Hour
  

sample
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Event Overview

• Atlanta 500 Itinerary
• 1000am Arrive at Atlanta Motor Speedway
• 1000am 1030am Registration
• 1030am 1230pm Garage / Pit Tours Guided
  by Ernie Irvan and Kevin Conway
  
• 1200pm 100pm Lunch in the Terra Place
  Condominium with Ernie Irvan and Kevin
  Conway
  
• 100pm Start of the Atlanta 500 NASCAR Winston
  Cup Series race
  
• 330pm 500pm Heavy appetizers

sample
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Measurable Increases In -
Program Elements
What does this program include?
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Program Elements
Primary marketing partnership with Ernie Irvan
Racing for Atlanta 400 ARCA ReMax Series event
Your Company will have control over the logos and
color scheme of the race car for the event
Complete race team signage including
Race car Driver uniform and helmet Crew uniforms
Pit support equipment Team apparel
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Sponsor Signage
Racecar (Color
Scheme and logos)
Driver Uniform and Helmet
(Color Scheme and logos)
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Program Elements
Complete Hospitality Program including
35 Terra Place Trackside Condominium passes
(trackside condominiums are most
prestigious and best seats
available) Catering Gift bag for guests Pre-Rac
e Garage / Pit passes Guided Garage / Pit tours
Two (2) Honorary Pit Crew members
Program management and implementation
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Program Elements
Personal endorsement with Ernie Irvan
Rights to use name and likeness in advertising
Corporate motivational speeches
Personal appearances Personal Endorsemen
t with Kevin Conway Rights to use name and likene
ss in advertising Corporate speaking engagements
Personal appearances
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Program Elements
Show Car opportunities Program implementation
/ activation Licensing opportunities Develo
p high-end Corporate racing merchandise for
your employees, vendors and customers
Merchandising program for cause marketing

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Measurable Increases In -
Program Investment
The Investment
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Investment Option 1
Program Overview Atlanta Motor Speedway Events
35 Terra Place Condominium passes for the
ReMax ARCA Series event and the
NASCAR Winston Cup Series
event Primary marketing partnership for the Atla
nta 400 Personal Endorsement with Ernie Irvan Ri
ghts to use Ernie Irvan in marketing,
advertising, etc. One (1) corporate motivational
speech by Ernie Irvan Personal Endorsement with K
evin Conway Rights to use Kevin Conway in marketi
ng, advertising, etc. Five (5) driver appearances
(4 non-event, 1 event) Two (2) appearances by Er
nie Irvan (1 event, 1 non-event)
Investment 40,000

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Investment Option 2

Program Overview Atlanta Motor Speedway ARCA ReM
ax Series Event Primary marketing partnership for
the Atlanta 400 Personal Endorsement with Ernie
Irvan Rights to use Ernie Irvan in marketing, adv
ertising, etc. One (1) corporate motivational spe
ech by Ernie Irvan Personal Endorsement with Kevi
n Conway Rights to use Kevin Conway in marketing,
advertising, etc. Five (5) driver appearances (4
non-event, 1 event) Two (2) appearances by Ernie
Irvan (1 event, 1 non-event) Investment
25,000
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Measurable Increases In -
Additional Events
Ernie Irvan Racing (EIR) invites you to partne
r with us to develop a fully integrated marketing
program that will help you achieve your marketing
goals and objectives. EIR can tailor single or
multiple events for specific marketing plans in
major markets across the United States.
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Schedule

• Date Track Location
• Feb. 10 Daytona International Speedway Daytona
  Beach, FL
  
• March 9 Atlanta Motor Speedway Atlanta., GA
• April 12 Nashville Superspeedway Nashville, TN
• April 28 Salem Speedway Salem, IN
• May 11 Kentucky Speedway Louisville, KY
• May 18 Lowes Motor Speedway Charlotte, NC
• June 1 Kansas Speedway Kansas City, KS
• June 8 Pocono Raceway Pocono, PA
• June 15 Michigan Intl Speedway Detroit, MI
• June 23 Toledo Speedway Cincinnati, OH
• July 3 South Boston Speedway South Boston, VA
• July 12 Kentucky Speedway Louisville, KY
• July 20 Berlin Raceway Grand Rapids, MI
• July 27 Pocono Raceway Pocono, PA
• August 8 Nashville Superspeedway Nashville, TN
• August 18 Illinois State Fairgrounds Springfield,
  IL
  
• August 31 Winchester Speedway Indianapolis, IN
• Sept. 2 DuQuoin State Fairgrounds DuQuoin, IL

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Next Steps

• Execute Letter of Agreement
• Timing Immediate

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The Bottom Line

• Auto racing is more than a sport, its a
  lifestyle for millions of loyal fans, impacting
  the services they choose, and the products they
  buy.
• Marketing within motorsports builds a tremendous
  platform to generate significant incremental
  revenue by leveraging the marketing tools
  available in the sport
• It will can also provide
• Greater market awareness
• Improved market penetration
• Escalation in consumer traffic
• Increased sales of products
• Expanded Business to Business partnerships