SLA Membership Chair Training

1
SLA Membership Chair Training

• Moderator Anne Caputo
• Presenter Jill Calabria

2
Agenda

• SLA Services
• Your Role and Responsibilities as Membership
  Chair
• New Tools
• Discuss Ideas and Questions

3
SLA Services

• Resources
• Community of Practice
• Membership reports
• Membership Campaign updates
• Template e-mails to prospects
• Leadership Center
• Unit Roster online request form
• Requests
• Order membership brochures online at SLA
  Marketplace
• E-mail Jill Calabria or call her direct line
  1.703.647.4926

4
Role and Responsibilities

• New Members
• Monthly e-mails include
• An excel spreadsheet of your units new members
• Elements to include in your message
• Embedded hyperlink to your Web site
• Embedded hyperlink to your discussion listserv
  with directions on how to add themselves.
• Embedded hyperlink to your units latest
  e-newsletter/bulletin with scheduled delivery
  dates of next e-newsletter/bulletin
• Invite to your next event including date, time,
  location and topic accompanied with embedded
  hyperlink to your units calendar events
• Offer a mentor

5
Continue Roles and Responsibilities

• Recruit
• Recruit Lapsed Members
• PDF of deactivated members is posted on the CoP
  mid month
• Current members who have not chosen a chapter or
  division
• Include current campaign details on your
• Bulletin
• Web site
• E-mail your units discussion list to encourage
  non-members to join
• Provide membership brochures at your meetings

6
Continue Roles and Responsibilities

• Current Members
• Encourage current members to be active
• Announcements of upcoming meetings
• Ask members to update their information
• Remind members they can renew online
• Remind members who might be retiring this year of
  the Retired Member rate (35.00) and the Retired
  Member Caucus (12.00)
• Remind members of the employment disruption
  discount (49.50)
• Send out a Plea for Mentors

7
New Tools

• Marketing Insert Sheet
• This new tool will be launched in April 2007
• Lapsed Members
• Can now rejoin online using their unique login

8
Discuss Ideas Questions

• Share your experience with everyone
• How do you welcome your new members?
• How do you recruit and/or retain members?
• What marketing efforts have successfully worked
  for your unit?

9
Thank You for Your Time

• Jill Calabria
• jcalabria_at_sla.org
• 1.703.647.4926