Kintera Thon

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Kintera Thons
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What is a Kintera Thon
Online event management platform
Utilized to mobilize online and offline resources

• Online offline business
• Revenue
• Marketing
• Advertising
• Customer Service
• Accounting
• Database

• Selling tickets, seats, event admissions and
  merchandise
• Secure fundraisers
• Solicit donors
• Mobilize volunteers
• Manage customers
• Information exchange

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Kintera Thons
Strengths
Weaknesses

• Highly Structured and ready to be assembled
• Customizable
• Technology maintained by Kintera
• Automated works 24 / 7 without staff
• Online credit card processing
• Customer friendly and empowers customers to
  succeed
• Collects and reports information in real time
  format

• Very structured with defined rules and lacks
  flexibility
• Little help with event logistics
• The system is only as intuitive as how it was set
  up to function
• Can only communicate information provided
• Initial development and management requires
  training and a substantial time investment
• Are only as good as the managers concept,
  business plan/model and execution ability

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Making Money with Kintera Thons 50 Art and
50 ScienceFirst Steps 1, 2, 3

• Requires a money making concept / event
• Requires clear financial goals with a basic
  revenue versus expense mock up
• Requires a business plan to help conceptualize
  the event and to serve as a roadmap to manage all
  aspects of the online and offline business from
  entrance to exit based upon financial goals

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Making Money with Kintera ThonsSteps 1 2
Questions
Answers

• 10K Best Buddies Run / Walk
• Financial Goals Net 25,000
• Assumptions
• Number of Participants ______
• Runner Registration Fee ______
• Runner Fundraising Goal ______
• Estimated Production Costs ______
• Revenue
• Total Registration Fees ______
• Total Fundraising ______
• Total Sponsorships ______
• Total In kind Contributions______
• Expenses
• Total Fixed Costs ______
• Total Marginal Costs ______
• Net Income 25,000

• Requires a money making concept / event
• Requires clear financial goals with a basic
  revenue versus expense mock up
• Requires a business plan to help conceptualize
  the event and to serve as a roadmap to manage all
  aspects of the online and offline business from
  entrance to exit based upon financial goals

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Making Money with Kintera Thons 50 Art and
50 ScienceStep 3 The Business Plan

• Operating Statement
• Marketing Plan
• Advertising Plan
• Sales Plan
• Customer Service Plan
• Financial Plan

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Making Money with Kintera Thons Step 3 The
Business PlanOperating Statement

• Should provide clear direction and plan for all
  services you provide and well as all expectations
  you have for customers from the moment they sign
  up to the moment the event ends and you thank
  them for participation
• Provides a detailed description of your event and
  its goals (Mission, Vision, etc.)
• Outlines offline and online components of event
  and business
• Outlines staffing and responsibilities
• Provides a clear entrance and exit strategy
• Timeline with responsibility delineation and
  deadline dates
• Is the first step in the plan to start, but the
  last to completed

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Making Money with Kintera Thons Step 3 The
Business PlanMarketing Plan
The 5 Ps Product, Price, Promotion, Position
Penetration

• Competitive research (Price, Date,
  Differentiation)
• Review Market data from other state events and
  your past events
• Determining your target demographic and profile
• Planning how to target your demographic
• Utilize marketing information if all aspects of
  your Business Plan
• Write your marketing plan based upon the
  information above

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Making Money with Kintera Thons Step 3 The
Business PlanAdvertising Plan
What are you advertising? The 5 Ps

• What resources do you have and how much of an
  advertising budget do you have
• How do your competitors advertise
• How do other state directors advertise similar
  events
• Grass Roots Creating a Leadership Committee
• Grass Roots Guerilla Advertising
• Website, TV, Radio, News Paper, Magazine,
  E-Zines, Calendar, Websites, Direct Mail, Flyers,
  Shows, Clubs, Leaders
• Develop your advertising message and strategy and
  implement it over the mediums you have chosen

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Making Money with Kintera Thons Step 3 The
Business PlanSales Plan
What are you selling and how are you going to
sell it?

• Sign up participants and collect registration
  fees Kinterathon website with online and
  offline participant registration capability.
  Encourage registered participants who signed up
  to fundraise and solicit donors Kinterathon
  website with online and offline tools provide
  fundraising incentives and clear instructions and
  tools to fundraise
• Secure cash and in-kind sponsorships A
  sponsorship guide or outline that provides a
  marketing and in-kind benefit for a prospective
  sponsor with pricing
• Sell merchandise An online store hosted on your
  website
• Secure volunteers

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Making Money with Kintera Thons Step 3 The
Business PlanSales Plan
Online offline tools needed to make money

• Registration Kinterathon website with online
  registration forms, hotline, offline event
  registration forms and a sales attendant
• Fundraising an offline fundraising guide,
  sponsorship forms with incentives, pledge
  tracking forms, and Kinterathon MY HQ - Friends
  Asking Friends Module with participant webpage,
  fundraising engine and accounting functionality.
• Sponsorships Brief online and offline executive
  summary with sponsorship levels that demonstrate
  both a marketing and goodwill benefits
• Merchandise develop a merchandise page and sell
  through your thon
• Secure volunteers have an online volunteer
  registration module to secure volunteers for your
  event lowering costs

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Making Money with Kintera Thons Step 3 The
Business PlanCustomer Service
How are you going to serve your customers and get
them to do what you want?

• Develop your website to entail all event
  information and participation rules so that a
  customer does not have to call you
• Produce a mail-out that goes to participants the
  minute they register with both online and offline
  fundraising tools, event information and online
  registration receipts
• Produce an online and offline thank you system
  for all donors
• Determine how you will account for new
  registrations and donations, and make sure the
  website will be kept up to date with clean
  information
• Data entry reporting Garbage in equals
  garbage out

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Making Money with Kintera Thons Step 3 The
Business PlanFinancial Plan
Financial forecasting to accounting

• Based upon business plan, come up with a detailed
  expense summary
• List all event fixed costs
• List all event variable costs
• Forecast revenue based upon costs
• Determine how you will work with HQ for donation
  accounting

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Setting up your Kintera Thon Website with Daniel
Blair

• When youre ready to request a Kintera Thon,
  download the Kintera Thon Request Form.doc from
  www.teambestbuddies.org located in the Files
  section, within the Kintera folder.
• Send the completed form and all event images to
  danielblair_at_bestbuddies.org.
• Allow one month for the completion of the
  website.