Billabong in 1973 founded the Gold Coast in Australia, has been provided for the design of board sports enthusiasts high-quality fresh and contemporary apparel and board-type sports products.
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Billabong to young culture as the starting point to the board class movement and its lifestyle-oriented, establishing a brand identity by the idea of young men and women. In order to continue to inspire and encourage young people to understand the brand and identity, Billabong has been committed to designing products with originality..
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Brand's market positioning for the young and the representatives of board sports lifestyle. Brand's success depends on billabong has been providing superior product quality and function, so that users experience the lifestyle the brand represents
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Today, Billabong has emerged as an internationally renowned fashion brand plate type, the business continued to expand, the products are now available at more than a hundred countries worldwide, more than one million retail point of sale. Billabong sponsors the world more than 500 athletes, its brand and type of activity on the board to support the athletes, development and sponsorship, so the brand a leadership position in the market for brand-building reputation.