Top 7 Social Media Tips To Do – Now!

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Top 7 Social Media Tips To Do Now!
Social Media is becoming one of the hottest
sources of website traffic today. In addition to
direct traffic social media is now seen by search
engines as an indicator of a sites authority.
This means properly implementing a social media
strategy can improve ranking and increase
traffic. As website owners we all know traffic
means sales- if you can convert the visitors to
customers. Facebook, Twitter, Linked In, Google,
and other social media sites are now so useful
many people spend significant time on them every
day. As the amount of time spent on these sites
increases so does the number of features the
visitors use. It is now common for heavy social
media consumers to search on Facebook or Twitter
rather than Google for information. This is a big
shift that is driving more advertisers to
properties like Facebook.
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Social media marketing is fun but there is a fine
line between having fun and building a business.
Dont get caught in the social media trap where
you invest time and money for zero return. Here
are the top tips you need to be thinking about
NOW! 1. Know your marketSeriously, know your
market. Name the typical customer. Write down
everything about them that you assume. Some of
the best information is their fears and
frustrations. If your answer is that you are your
typical customer- man you need to get to work on
this! Where do they hang out? Do they even go
online? What stuff are they interested in? This
information is gold when communicating with your
target market. Dont waste your time watering
down your message or talking to the wrong people.
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You enter any type of marketing and
promotion, the most important thing to do is to
know your market first. Make sure that your
effort and time will not be wasted by targeting
relevant people that are possible customers. For
instance, if you have a restaurant in New Jersey,
then your main targets are those people around
the area or at least, those who can visit your
restaurant and be your actual customer.
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2. Create a Social Media Marketing Plan What I
know you are saying What does this even mean? If
you can identify a target market and know enough
about them to engage in a conversation then you
have a place to start. Keep in mind there are
direct benefits as well as indirect benefits to
much of these activities. Having a clear
understanding of the possibilities can be a big
help when creating a plan. If you think you just
build it and they will comewell you are in for a
serious let down! Think building systems and
processes to engage and direct potential
customers.
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3. Build a Social Media Brand Once you have a
plan, the next thing to do is to take action.
Start with the main framework of your social
media site the visual aspect. It is critical
that your presence build a consistent and
identifiable message across platforms. In the
beginning, start with the basics like your
contact information. Make it easy to find and
look consistent. Maintain the same graphics and
images across your site and pages. This will give
your properties a familiar feel to the visitor.
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4. Leverage Status Updates Of course, you have
to create status updates and keep on updating
your social media sites daily. Be strategic and
plan these ahead. Actually research what your
target customer is interested in and either
create that type of content or find it for them.
If you do it right they just may appreciate it!
Doing so can build a connection with your target
market. Never forget to post your sites
links. 5. Build Build Build Your List Offer
your visitors a chance to opt in to your insiders
list. Make this worth their time and effort. You
may have to give them something of value but
hey thats how you build relationships. Then
start working on conversion.
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6. Communicate with People not at
them Communicating with people through your
social media accounts is indeed effective in
gaining their trust. Not just any communication
but personal communication the kind of
communication that allows them to get to know
you. This is the type of communication that
builds the right kind of followers. 7. Be
Consistent Social media management is a
long-term commitment. Ten posts over a three day
binge followed by three months of darkness will
not help you. You need to make the commitment and
stay on track. If you can do it right it will pay
off- When you begin your social media journey
this year keep these seven Tips at hand. They are
sure to help you supercharge your business this
year!