Facebook Timeline for Business pages

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Bye Bye Landing pages
Welcome Timeline!
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Heres Whats Inside!

• Background
• Out with the Old
• Default Tab
• Side Banner
• Navigation
• In with the New
• Timeline Cover Photo
• Profile Picture
• Custom Tabs
• Profile Features
• Admin Features

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Background

• Facebook introduced Timeline for brands on the
  29th Feb 2012
• Facebook says On March 30th 2012, all Facebook
  Pages will get a new design. Preview your page
  now to see what it looks like and try out new
  features
• Have you switched to the new timeline layout?

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• So whats changed?

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No More Default Landing Pages with Offers and
Fan Gates
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No More Default Welcome Pages
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No More Default Landing Pages

• So what does this mean?
• If someone finds your Facebook page via a search
  engine they will land on your Wall instead of
  your pre-set fan gate or default welcome page
  (earlier version)
• However.
• You can still set the link you share on the web
  to route direct traffic to your Facebook Custom
  App, Microsite or the Landing Page
• Each custom app will have its own unique Url

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No MoreDefault Landing Pages

• Check how we shared the link of our Facebook
  Microsite on Branded QR code
• http//on.fb.me/monsoonconsulting
• Tip Use short codes (bitly.com)
• Keep the fan gate for offers / promotions/resource
  s

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No side banners (180px 540px) Picture
But the good news is...
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Large cover photo...be creative

• Your brand cover photo can be up
  to 850x315px

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Large cover photo

• Be aware...
• What not to include on your cover photo...
• Contact information (web address, email, address)
• No FB site feature such as Like Us or Share
• No Pricing/Discount/Promos
• No call to action statements such as Book Now
  Call Now
• Check out the other restrictions in detail at
  http//www.learnfacebookpages.com/

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Brand Profile Picture
Dimensions of the Profile Picture 180x
180px Displayed at 125x125 px This will be
visible when you Comment or Post updates
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No left hand side tabs/column layout

• Tabs and Apps are now located at the top of the
  page
• Fewer Tabs to show-off only 3 optional tabs
• But good news is.

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Large Thumbnails for custom tabs
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Large Thumbnails for custom tabs

• Place important custom tabs in the order you
  decide, up to 3 (you cant move photos)
• Create custom image 111 x 74px for tabs, except
  FB own Apps such as Photos, Notes etc.
• You can show a maximum number of 12 Apps

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Wider Custom Tab Apps/Canvas

• Now iFramesand Custom Tabs can be up to 810px
  wide

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Wider Custom Tab Apps

• What does this mean?
• More space means a better layout
• Better user experience with Custom Apps
• You can build your website on Facebook

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Like and Message button features

• Like will convert to liked when liked
• Fans can add to interest lists (new feature)
• Now your fans/visitors can message you directly
  from wall (you have an option to turn this off)

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Pinning Important Stories
Highlight the important stories to top of your
page for seven days
Now you have an option to make any story, update,
video more prominent just click star icon to do
so
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Pinning Large Stories
Click the pencil to pin it to the top of your
page, hide or delete it
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Pinning Large Stories
Click the star icon to highlight your important
stories
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Create Milestones for your Business
Define your business through key moments in time
You can back-date your posts/milestones
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Create Milestones for your Business
Define your business key moments through time
You can back-date your posts as well
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Improved Admin Panel and Insights

• Manage everything in one place
• Your wall has now 4 main filters - highlights,
  posts by pages, others, and friend activities
• Now people can contact you privately using FB
  messages
• Insights at a glance, the Overview will tell you
  total likes, people talking about your page, and
  the weekly reach

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Build your Audience

• Click on build audience
• Now you can invite email contacts as well Invite
  your friends

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Important Size Dimensions

• Cover photo Width 851px Height 315px
• Custom tab icons- Width 111px height74px
• Profile picture- 180 x 180px 5-px border

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• Youre given a preview option before publishing
  so you can remain in preview mode until you
  finalise the page or 30th March whichever is
  earlier!

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Last but not Least...

• Fundamental principal of your fan page...
• Engage! Inform! Inspire!

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Other Resources

• Facebook page guidelines video tutorial (By
  Facebook) www.LearnFacebookPages.com
• Facebook Revised pages guidelines
  www.facebook.com/page_guidelines.php
• Facebook pages overview download
  http//ads.ak.facebook.com/ads/FacebookAds/Pages_O
  verview.pdf

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• Now over to you
• What do you think of the Facebook timeline for
  business pages?
• Leave your comments on our Facebook page
• Do you think this guide is useful? We welcome
  feedback
• If it was helpful, feel free to share
• Thanks for reading!
• Stay tuned..
• We will be back with more resources

www.monsoonconsulting.com
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About Us

• We deliver digital experiences to drive
  engagement by combining serious technology savvy
  with beautiful creative.
• Monsoon Consulting is an award winning web
  development services and solutions provider
  delivering digital design and development and
  marketing services. We build websites, mobile and
  social media applications, bespoke software
  systems and Drupal-built content management
  systems.

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• Get in touch stephen.kenealy_at_monsoonconsulting.co
  m
• Check our portfolio at www.monsoonconsulting.com
• Follow us _at_monsoonconsult
• Check out our Facebook Microsite
  www.facebook.com/monsoonconsulting
• Check out our YouTube Channel www.youtube.com/mon
  soonconsulting