Internet Marketing

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Internet marketing
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CONTENTS

• About internet marketing
• Its type -
• Search engine optimization
• Its implementation
• Advantages

• Social media marketing
• Referral marketing
• Inbound marketing
• Search engine marketing
• Email marketing
• Display advertisement
• Search engine optimization

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Types of internet marketing
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DISPLAY ADVERTISING It is a type of advertising
that typically contains text (i.e., copy), logos,
photographs or other images, location maps, and
similar items. Web banner, Online
advertising, and Cost per impression Display
advertising also appears on the Internet, as a
form of online advertising. Display advertising
appears on web pages in many forms, including web
banners. SEARCH ENGINE MARKETING (SEM) It
is a form of Internet marketing that involves the
promotion of websites by increasing their
visibility in search engine results pages (SERPs)
through optimization (both on-page and off-page)
as well as through advertising (paid placements,
contextual advertising, and paid inclusions).
Depending on the context, SEM can be an
umbrella term for various means of marketing a
website including search engine
optimization(SEO), which adjusts or rewrites
website content to achieve a higher ranking in
search engine results pages, or it may contrast
with PPC, focusing on only paid components
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Email marketing is directly marketing a
commercial message to a group of people using
electronic mail (email). In its broadest sense,
every email sent to a potential or current
customer could be considered email marketing. It
usually involves using email to send ads, request
business, or solicit sales or donations, and is
meant to build loyalty, trust, or brand
awareness. Email marketing can be done to either
cold lists or current customer database.

• Sending email messages with the purpose of
  enhancing the relationship of a merchant with
  its current or previous customers, to encourage
  customer loyalty and repeat business.
• Sending email messages with the purpose of
  acquiring new customers or convincing current
  customers to purchase something immediately.
• Adding advertisements to email messages sent by
  other companies to their customers.

Email
Marketing
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Referral marketing is a method of promoting
products or services to new customers through
referrals, usually word of mouth. Such referrals
often happen spontaneously but businesses can
influence this through appropriate strategies.
Referral marketing is a structured and systematic
process to maximize word of mouth potential.
Referral marketing does this by encouraging,
informing, promoting and rewarding customers and
contacts to think and talk as much as possible
about their supplier, their company, product and
service and the value and benefit the supplier
brings to them and people they know.
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Whenever you enter a query in a search engine and
hit 'enter' you get a list of web results that
contain that query term. Users normally tend to
visit websites that are at the top of this list
as they perceive those to be more relevant to the
query. If you have ever wondered why some of
these websites rank better than the others then
you must know that it is because of a powerful
web marketing technique called Search Engine
Optimization (SEO). SEO is a technique
which helps search engines find and rank your
site higher than the millions of other sites in
response to a search query. SEO thus helps you
get traffic from search engines.
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How is it implemented ??
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