Title: February 2006
1 2Forward Looking Statements
- Statements in this presentation may
be "forward-looking statements" within the
meaning of federal securities laws. The matters
discussed herein that are forward-looking
statements are based on current management
expectations that involve risks and uncertainties
that may result in such expectations not being
realized. Actual outcomes and results may differ
materially from what is expressed or forecasted
in such forward-looking statements due to
numerous potential risks and uncertainties
including, but not limited to, the need to manage
our growth and integrate new businesses, our
ability to realize anticipated revenues and cost
efficiencies, our ability to develop strategic
relationships, our ability to compete with other
media, data and Internet companies, technology
risks, our ability to obtain sufficient capital,
the volatility of our stock price, and other
risks and factors described in Hollywood Media
Corp.'s filings with the Securities and Exchange
Commission including our Form 10-K for 2004 as
amended. Forward-looking statements made during
this presentation speak only as of the date on
which they are made, and Hollywood Media Corp.
does not undertake any obligation to update any
forward-looking statement to reflect events or
circumstances after the date of this
presentation. - Because forward-looking statements are subject
to risks and uncertainties, we caution you not to
place undue reliance on any forward-looking
statements. All written or oral forward-looking
statements by Hollywood Media or persons acting
on its behalf are qualified by these cautionary
statements. -
3Business Overview
Business Unit(1)
Channel
- Internet (Broadway.com), Telephony
(1-800-Broadway)
Consumer Group (Broadway Cinema Ticketing and
Ad Driven Businesses)
Hollywood.com (Internet Ad Sales)
Hollywood.com Television
MovieTickets.com(2)
Movietickets.com(1)
Business Group (Data Licensing)
- Internet, Wireless, Newspaper, Theater Exhibitors
- Entertainment Industry, Search
- This Overview excludes the Intellectual Property
division which represented approximately 1 of
revenues in 3rd quarter 2005. - Hollywood Media owns 26.2 of MovieTickets.com.
4Broadway Ticketing
- Sells tickets to live theater events for
Broadway, Off-Broadway, London and Toronto
theatrical events - Consumer ticketing through Broadway.com and
1-800-Broadway drive approx. 75 of HOLL
Broadway Ticketing division revenue - Broadway Ticketing heads a marketing co-op for
approximately 38 leading Broadway shows which
provides marketing services (at their expense) to
promote ticket sales - New development Recent launch of Theatre.com
West End (U.K.) live theatre website - Based on revenues during the first nine months
of 2005.
Ticketing Revenue Growth Y3-05 vs. Y3-04 was 54.
NOTE In this presentation Y3 means the first
three quarters of the applicable year.
5Hollywood.com
- Strong URL
- Generates revenue via advertising sales
- Traffic Average of 1,393,000 Monthly Unique
Users Q4-04 vs. Average of 3,573,000 Monthly
Unique Users Q4-05, which is an increase of
156. Source comScore MediaMetrix - Hollywood.com redesigned top to bottom
- New site launched October 17, 2005
- Features in-depth movie information, including
movie descriptions and reviews, movie showtimes
listings, entertainment news and an extensive
multimedia library - Through relationships with several major wireless
carriers, Hollywood.com provides a small-screen
movie information service (including local
showtimes and tickets) available on most
data-enabled cell phones in the U.S.
Internet Ad Sales Revenue Growth Y3-05 vs. Y3-04
was 90.
6Hollywood.com Television
- Interactive cable TV channel
- FVOD (Free Video On Demand)
- Information on the latest movie releases along
with up-to-date movie showtimes for local
theaters - Viewers select from a variety of video features,
including current movie trailers, movie premiere
coverage, celebrity interviews, event coverage
and more - Hollywood.com Television is currently offered by
Cablevision Systems, Cox Cable, Comcast, Insight,
Mediacom, Charter Communications, and Bresnan.
7MovieTickets.com
- Online ticketing destination is a venture
including several major theater exhibitors (HOLL
owns a 26.2 interest) - Receives a per ticket charge, plus generates site
ad revenues - Exclusive partnerships with several major theater
exhibitors, including AMC, National Amusements,
Consolidated, Pacific Theatres, and Marcus
Theatres - 71 exhibitors as of December 31, 2005
- National US theater footprint, and recently
expanded to the UK cinema space - Theatres in all top 10 national US markets
- Includes over 50 of the top 100 grossing
theaters in North America - Strategic alliance with AOL MovieFone, including
strategic investment - AOL owns a 3 stake in MovieTickets.com, paid
8.5 million cash in June 2001 - MovieTickets.com acquired Moviefones movie
theater chain online ticketing agreements - HOLL as well as the other venture partners do not
recognize any revenues or earnings of
MovieTickets.com
8Data Syndication
- Units generate revenues from license fees from
newspaper companies, Internet companies, wireless
outlets and other media and information
businesses - Source Units data for online and traditional
media distribution - CinemaSource largest supplier of movie showtimes
data in North America - EventSource local listings of sports, concerts
and other events - ExhibitorAds exhibitor-paid localized newspaper
ads, and other exhibitor marketing services - CinemasOnline U.K.-based online advertising
business - Baseline/StudioSystems unit
- Comprehensive film and TV information database
- Customers include all of the major movie studios
in the U.S. - Generates high margin, recurring revenue
Data Revenue Growth Y3-05 vs. Y3-04 was 8.
9Sample of Part of a Page From Baseline
10Growth Catalysts
- Broadway Ticketing
- NYTimes.com is an exclusive affiliate
- Recently expanded in London with Theatre.com URL
(estimated 650 million total market size for
London shows) - Data Licensing
- Licensing Baseline data to expanding customer
types (i.e., Search) - Valuable Online Real Estate
- Hollywood.com, Broadway.com, Theatre.com and
Theater.com - Hollywood.com Television cable network
- Beginning to sell national advertising
11Management Team
- Mitchell Rubenstein (CEO)
- Founder of the Sci-Fi Channel, sold to USA
Networks - Built and sold three cable TV companies
- Chairman, Board of Advisors, Freeman Center for
Jewish Life at Duke University - University of Virginia School of Law (JD)
Masters (LLM) NYU School of Law - Laurie Silvers (President)
- Co-founder of the Sci-Fi Channel
- Board of Trustees University of Miami
- University of Miami Law School (JD)
- Scott Gomez, C.P.A. (Chief Accounting Officer)
- Former accountant with Arthur Andersen LLP
- University of Florida, Masters in Taxation,
Fisher School of Accounting - Eric Illowsky (EVP, Strategic Development)
- Former executive with Cox Comm. and USA Networks
- UCLA-Anderson School of Business, MBA Wharton
School at University of Penn, BS in Economics - Martin Greenberg (President of IP Division)
- Former Dean of the Grad. School of Political
Science at the University of Wisconsin - The leading anthologist in the field
- Brett West (President and Founder of Source Unit)
12Annual Revenue Growth
HOLL Annual Revenues in Millions
49 CAGR
13Quarterly Revenue Growth
Q1-04 Revenue
Vs.
48 Y/Y
Q1-05 Revenue
Q2-04 Revenue
Vs.
Q2-05 Revenue
44 Y/Y
14Revenues By Division
- Percentage of revenues by division for the three
months ended Sept. 30, 2005
Of Revenues
1
4
12
Broadway Ticketing
Data Business
83
Internet Ad Sales
Intellectual Properties
Percentages are approximate.
15Selected Financials(dollars in millions)
(1) SGA includes selling, general and
administrative and salaries and benefits
expenses. (2) At 11/04/05
16