Lecture 12: Case

1
Lecture 12 Case

• Ford Motor Company
• Supply Chain Strategy

2
Synopsis

• How can Ford use the internet to improve how they
  interact with suppliers and customers?
• Can they implement a model like Dell?

3
Buying experiences computer vs car

• What different experiences have you had?
• What factors lead to these differences?

4
Virtual integration

• What is it?
• What does Dell get from it?
• What aspects would be valuable to Ford?

5
Roadblocks at Ford

• What is stopping Ford from using a direct model?

6
Recommendations

• What steps should Ford take?