INNOVATION PROCESS

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INNOVATION PROCESS

• By
• Elisante Ole Gabriel (Tanzania)
• egabriel_at_edenconsult.net, www.olegabriel.com
• 255-784-455-499

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INNOVATION and the ENTREPRENEUR

• Innovation is the specific function of
  entrepreneurship
• Is the means to create new wealth
• Is the process to convert opportunities into
  marketable ideas
• Is the vision to create a good idea and the
  perseverance and dedication to remain with the
  concept through implementation.

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INNOVATION and the ENTREPRENEUR

• Entrepreneurs blend imaginative and creative
  thinking with a systematic, logical process
  ability.
• They develop ability to see, recognize and
  develop opportunities.
• There key questions need to be addressed
• Questions include

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INNOVATION and the ENTREPRENEUR

• What is the problem?
• Whom does it affect?
• How does it affect?
• What costs are involved?
• Can it be solved?
• Would the marketplace pay for a solution?

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Role of Creativity

• Is the generation of ideas that result in the
  improved efficiency of a system.
• Two aspects-process and people
• Process (goal oriented)
• People (resources that determine the solution)

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Problem Solving Approaches/Adaptor

• Solving rather than finding problem
• Attempts to refine current practices
• Tends to be means oriented
• Sensitive to group cohesion and cooperation
• Precise methodical approach
• Employees are disciplined

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Problem Solving Approaches/Innovator

• Discovers problems and avenues of solutions
• Questions basic assumptions related to current
  practices
• Little regard for means- more interested in ends
• Little tolerance for routine work
• No need for consensus

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Nature of the Creative Process

• Creativity is a process that can developed and
  improved
• Creativity is not some mysterious and rare talent
  reserved for few
• The creative process involves seeing relationship
  between things that others have not seen

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Background of Knowledge Accumulation

• Read in a variety of field
• Join professional groups and associations
• Attend professional meetings and seminars
• Travel to new places
• Talk to people about your subject
• Develop a subject library for future reference
• Pursue your natural curiosity

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Incubation Process

• Engage in routine or mindless activities
• Exercise regularly
• Play (sport, game, puzzle)
• Think about the project or problem before falling
  asleep
• Meditate and or self hypnosis
• Sit back and relax on a regular basis

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Idea Experience

• Day dream and fantasize about your project
• Practice your hobbies
• Working in leisurely enrolment
• Keep a notebook to record late night or early
  morning ideas
• Take break while working

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Evaluation and Implementation

• Increase your energy level with proper exercise,
  diet and rest
• Educate yourself in the business planning,
  process and all facets of business
• Test your ideas with knowledgeable people
• Take notice of your intuitive ideas and feelings
• Seek advice from others

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The creative thinking process

• Incubation
• Knowledge Acc Creative Ideas
• process
• Evaluation and
• implementation

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Characteristics of Creative People

• Bright but not necessarily brilliant
• Good at generating a high degree of different
  ideas in short period of time
• Have positive image of themselves
• Sensitive to the world around them
• Able to withhold a decision to a problem till
  sufficient facts are collected
• Motivated by challenging problems

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Characteristics of Creative People

• Value their independence and no need for group
  approval
• Lead a rich imagination
• Flexible and not rigid or dogmatic
• Concerned with meanings and implications of a
  problem.

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The Creative Climate

• A trustful management that does not over control
  the personnel
• Open channels of communication among all members
  of the business
• Considerable contract and communication with
  outsiders
• Large variety of personality types
• Willingness to accept change

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The Creative Climate

• Enjoyment in experimenting with new ideas
• Little fear of negative consequences for making
  mistakes
• Selection and promotion of employees based on
  merit
• Use techniques that encourage ideas
• Sufficient financial, managerial, human and time
  resources for achieving goals

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Innovative Process

• Successful innovators
• Look at figures
• Look at people
• Analytically workout what the innovation has to
  be to satisfy the opportunity
• Look at potential users of the product to study
  their expectations, values and ideas
• Create new customers and new markets

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Types of Innovation

• Invention
• Extension
• Duplication
• Synthesis (combination of existing concepts and
  factors into a new formation)

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Principles of Innovation

• Be action oriented
• Make the product, process or service
  customer-based
• Make product, process, or service simple and
  understandable
• Start small
• Aim high
• Try-test-revise

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Principles of Innovation
Finally

• Learn from failure
• Follow a milestone schedule
• Reward heroic activity
• Work, work, work.

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THE END

• Thank you for you Attention