Building Community with Technology

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Building Community with Technology
Building Community Technology Partners, Inc.
Randal Pinkett, Ph.D.

• National Conference on
• Community Volunteering and National Service
• June 9, 2002

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Building Community Technology Partners, Inc.
Helping non-profits use technology to build
community, support community change
strategies, and improve their organizational
effectiveness.
http//www.bctpartners.com
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Agenda

• I. Introduction
• II. Principles of Building Community
• with Technology
• III. Conclusion

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Agenda

• I. Introduction
• II. Principles of Building Community
• with Technology
• III. Conclusion

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Introduction

• Is technology a component of your
  volunteer/service activities?
• Does your organization have a technology plan and
  strategy?
• Does it address both
• Internal efficiencies?
• External effectiveness?
• Are you aware of organizations in your area with
  a strong technology capacity?

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Agenda

• I. Introduction
• II. Principles of Building Community
• with Technology
• III. Conclusion

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Building Community with Technology
Principle 3 Demonstrate Relevance Clearly
Principle 6 Emphasize Outcomes Instead of Access
Principle 7 Integrate Online with Offline
Principle 4 Spread Technology Costs
Principle 5 Strategically Build Community Online
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Building Community with Technology
Principle 3 Demonstrate Relevance Clearly
Principle 6 Emphasize Outcomes Instead of Access
Principle 7 Integrate Online with Offline
Principle 4 Spread Technology Costs
Principle 5 Strategically Build Community Online

• Establish an audience
• Capture the late majority
• Highlight benefits clearly

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Background

• Camfield Estates, Roxbury, MA
• 102 units, approximately 300 residents
• Predominantly African-American (75)
• 32 Hispanic / 68 Non-Hispanic
• Camfield Tenants Association (CTA)
• Participant in US Department of Housing and Urban
  Developments (HUD) Demo-Dispo Program

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Overview

• Camfield Estates-MIT Creating Community
  Connections Project
• A model as to how individuals, families, and a
  community can use technology to support their
  interests and needs

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Context

• Camfield Estates-MIT Creating Community
  Connections Project
• INFRASTRUCTURE
• - State-of-the-art computers software
• - High-speed Internet
• - Comprehensive training
• - Neighborhood technology center
• - Web-based community building system

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ProjectMethodology
PRE-ASSESSMENT AWARENESS
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
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ProjectMethodology
PRE-ASSESSMENT AWARENESS
June 2000
Surveys, Interviews Marketing
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
19
ProjectMethodology
PRE-ASSESSMENT AWARENESS
September 2000
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
Activity-Based Theme-Based
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
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ProjectMethodology
PRE-ASSESSMENT AWARENESS
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
January 2001
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
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Participation
Round I ?? of 66 families
September 2000
January 2001
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Participation
Round I 33 of 66 families (50)
September 2000
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Participation
Round II ?? of 80 families
Round I 33 of 66 families (50)
September 2000
January 2001
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Participation
Round II 41 of 80 families (51)
Round I 33 of 66 families (50)
8 families
September 2000
January 2001
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Participation
Round II 41 of 80 families (51)
Round I 33 of 66 families (50)
Non-Participation Health-related condition Too
many responsibilities Lack of relevance
8 families
September 2000
January 2001
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Participation
Round II 60 of 80 families (75)
Round I 33 of 66 families (50)
Non-Participation Lack of relevance Too many
responsibilities Health-related condition
27 families
September 2000
January 2001
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Building Community with Technology
Principle 3 Demonstrate Relevance Clearly
Principle 6 Emphasize Outcomes Instead of Access
Principle 7 Integrate Online with Offline
Principle 4 Spread Technology Costs
Principle 5 Strategically Build Community Online

• Open source technologies
• Application service providers
• Content management systems

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ProjectMethodology
PRE-ASSESSMENT AWARENESS
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
Creating Community Connections (C3) System
January 2001
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
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Creating Community Connections (C3) System

• INTRANET
• Resident Profiles
• Web-Based E-Mail
• Calendar of Events
• Discussion Forums
• E-Mail Lists
• Chat Rooms
• File Storage

EXTRANET News and Announcements Organization
and Business Database Geographic Information
System (GIS) Maps Personalized Web
Portals Surveys and Polls Job and Volunteer
Postings Site-Wide Search
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Building Community with Technology
Principle 3 Demonstrate Relevance Clearly
Principle 6 Emphasize Outcomes Instead of Access
Principle 7 Integrate Online with Offline
Principle 4 Spread Technology Costs
Principle 5 Strategically Build Community Online

• Involve community members
• Start small
• Scale infrastructure

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ProjectMethodology
PRE-ASSESSMENT AWARENESS
June 2000
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
Broad Community Boundaries
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
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ProjectMethodology
PRE-ASSESSMENT AWARENESS
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
Individual Skills Abilities
November 2000
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
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Camfield Catchment Area
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Building Community with Technology
Principle 3 Demonstrate Relevance Clearly
Principle 6 Emphasize Outcomes Instead of Access
Principle 7 Integrate Online with Offline
Principle 4 Spread Technology Costs
Principle 5 Strategically Build Community Online

• Determine outcomes
• Make it personal
• Use technology as a tool

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Mini-Case Study

• Diane Atkins,
• Senior Longtime Resident
• From Staunchest Opponent to
• Greatest Proponent

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Diane AtkinsReluctance to Resonance
When we moved back I heard we were going to get
computers. I didnt care why. And I told CTA
and MHFA that I didnt want one. I almost
figured it as an intrusion because I am always
sick. I was really disgusted with it all.
Diane Atkins
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Diane AtkinsReluctance to Resonance
I got my first session and I was amazed! I
couldnt believe it! It was so fascinating! I
get my second session and Im getting e-mail,
which was totally blowing my mind. And Im
saying, Oh my God, this is incredible.
Diane Atkins
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Diane AtkinsReluctance to Resonance
So now I type it in. It looked OK. And I sent
it. I had the nerve. Its like I was covering
my eyes. I was so afraid someone would say,
Whats this jerk? And someone replied, Thanks
Edna. I was so happy I didnt know what to do!
I got up and did a dance like those football
players! When you are sick there is not much to
celebrate. Diane Atkins
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Diane AtkinsReluctance to Resonance
And also what I found is Im not as stupid as I
thought I was. I could learn it. I did learn
it. I knew nothing. I dont feel illiterate
anymore, which I did. Embarrassed. All of those
things. But I used to hide behind it and just
say, "Oh, I dont want to be bothered. But you
need it. You do. Diane Atkins
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Diane AtkinsReluctance to Resonance
I would have never wanted a computer. I didnt
see anything in it. Now I wouldnt know what to
do without it. I believe I am better physically
and mentally because of the computer. It is
better than all of my medication combined.
Diane Atkins
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Building Community with Technology
Principle 3 Demonstrate Relevance Clearly
Principle 6 Emphasize Outcomes Instead of Access
Principle 7 Integrate Online with Offline
Principle 4 Spread Technology Costs
Principle 5 Strategically Build Community Online

• Online enhances, but does
• not replace face-to-face
• Leverage the benefits of both

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ProjectMethodology
PRE-ASSESSMENT AWARENESS
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
January 2001 - Present
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
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Asset-Mobilization

• Youth (and Seniors)
• Black History Month Presentations
• Bake Sale Flyers
• Community
• Camfield Newsletter
• Residents E-Mail List Messages
• Calendar of Events Postings

• Safety/Security
• "Security Tips and/or Issues Discussion Forum
  Updates
• Employment
• "Jobs" Discussion Forum Submissions
• Local Business Signs/Notices
• CISCO Academy

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Agenda

• I. Introduction
• II. Principles of Building Community
• with Technology
• III. Conclusion

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Conclusion

• Support capacity building to an even greater
  extent than technology
• Encourage and foster relationships between CBOs,
  CTCs and TA providers
• Integrate technology with community building
  holistically

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ProjectMethodology
PRE-ASSESSMENT AWARENESS
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
August 2001
63
Building Community with Technology
Building Community Technology Partners, Inc.
Randal Pinkett, Ph.D.

• http//www.camfieldestes.net
• http//www.bctpartners.com

64
ProjectMethodology
PRE-ASSESSMENT AWARENESS
June 2000
Surveys, Interviews Marketing
June 2000
September 2000
INTRODUCTORY COURSES
GENERAL ASSET-MAPPING
Activity-Based Theme-Based
COMMUNITY TECHNOLOGY
COMMUNITY BUILDING
Broad Community Boundaries
SPECIALIZED COURSES
SPECIFIC ASSET-MAPPING
Creating Community Connections (C3) System
Individual Skills Abilities
November 2000
January 2001
ASSET MOBILIZATION
POST-ASSESSMENT EVALUATION
August 2001
65
Camfield Estates-MITCreating Community
ConnectionsProject

• VIDEO CLIP