Title: USER CHARGES and SALES by PUBLIC MONOPOLIES
1USER CHARGES and SALES by PUBLIC MONOPOLIES
- Know When to Use Them
- Their Advantages and Disadvantages
- How Much to Charge
2License Fees are not User Fees
3TWO KINDS of LICENSE FEES
- Those intended primarily to generate revenue for
government - no monitoring or inspection
required, applicants rarely denied -- e.g.,
business licenses - Those based on government authority to regulate
certain activities -- usually intended to offset,
partially or completely, the the cost of the
activities involved
4USER CHARGES
- Are appropriate where governments provide private
goods -- including most public monopolies - Make the users recognize that provision of those
service is not costless - Promotes conservation and efficient use
- Provides signals to government as to the level
and kinds of service to provide
Automatically matches burdens to Benefits received
5When to Use User Fees
6When to Use
- The good is both excludable and potentially
exhaustible - Lumpy goods are usually toll goods
- Monopoly supply is appropriate where toll goods
are concerned - Government provision may, therefore, be
appropriate for toll goods - Publicly provided toll goods that are prone to
congestion are especially good candidates for
user fees - Any publicly-provided, excludable good that
wouldnt otherwise be provided might also be a
good candidate for user fees (under provision is
better than no provision)
7Advantages of Making Users Pay
- Make the service to a degree self financing.
Transparency - User fees register and record public demand for
service. Transparency - Equity is enhanced when some users who wouldnt
be liable for taxes pay. Fairness - Citizens who dont value services dont have to
pay for them. Fairness - User fees correct price/cost signals to private
users, often leading them to modify their
behavior. Efficiency
8Drawbacks to Making Users Pay
- Not appropriate for some public or commons type
goods (lumpy public goods are toll goods).
Efficiency - Not appropriate where public provision in
intended to promote redistribution (the fact that
some users are poor is not a good argument
against User Charges). Fairness/Efficiency - Not appropriate where too costly to collect.
Efficiency - Service providers and clients will usually oppose
(they normally reduce service demands). Politics
9Pricing Philosophy
- The only economic function of price is to
influence behavior But of course price can only
have this effect on the buyers side only if
bills do indeed depend on the volume and kind
of purchases. For this reason, economists are
avid meterers. - Fred Kahn
10Pricing Guidelines
- Know what drives cost -- prices should reflect
cost and its behavior - Understand demand -- prices should reflect demand
(willingness and ability to pay) - Use multi-part tariffs where appropriate
- Practice inverse-elasticity pricing and price
discrimination where feasible - Guidelines apply to ALL government services that
are sold to citizens
11What Price to Charge Users
- The fundamental pricing rule
- How to price discriminate
12The fundamental pricing rule
- Produce up to the point where MRMC,
- where MR P1-(1/e)
- For a price taker
- MR P1-(1/e) P, hence PMC
- For a price searcher MR MC implies
- P MC/1 - (1/e),
- hence (P- MC)/P 1/e
- And P/(P- MC) e
13The fundamental pricing rule
P/(P- MC) e
14(P-MC)/P 1/e
- The higher the elasticity, the lower the markup
of price over marginal cost. The lower the
elasticity, the higher the markup. - (Elasticity tends to be higher when there are
many competitors and substitutes.)
15QUESTION
- True or false the optimal price will always be
on the elastic portion of the residual demand
curve?
16QUESTION
- True.
- If e is less than 1, raising price will both
increase revenue, and decrease costs.
- True or false the optimal price will always be
on the elastic portion of the residual demand
curve?
17QUESTION
- When will the optimal price be set where the e
of the residual demand curve is 1
18QUESTION
- When will the optimal price be set where the e
of the residual demand curve is 1
- If e is 1, MC must equal zero.
- P/P-MC e
- P/P- 0 1
19QUESTION Given a linear demand curve that
intersects the Y axis at a price of 10, and a
marginal cost of 2 per unit, what is the optimal
price?
20ANSWER P 6. 1/e (Pmax - P)/P (10 -
P)/P. (P - MC)/P (P-2)/P. Equating the right
side of the equation to the left, (10-P)/P (P
- 2)/P or (10 - P) (P - 2).
21Price discrimination
- Definition A single organization price
discriminates when it charges different prices to
different consumers that are not proportional to
differences in marginal cost, i.e., when for two
different consumers (1 2), p1/MC1 ? p2/MC2 (of
course, MR1/MC1 MR2/MC2).
22Necessary conditions
- At least two consumer groups exist with different
elasticities, i.e., different demand curves. - The organization can identify consumers in each
group, and set prices differently for consumers
in the two groups. - The organization must be able to prevent
consumers in one group from selling to consumers
in the other (no arbitrage).
23- Price discrimination
- Note P1 is 3 times MC P2 is twice MC.
- Solving for e (3 - 1)/3 1/e 1.5 (2 -
1)/2 1/e 2. - The more inelastic the demand, the higher the
markup - inverse elasticity pricing rule or, where subject
to a revenue constraint, Ramsey optimal pricing.
24- Examples of price discrimination
- Senior citizen and childrens discounts offer
lower prices to those with more elastic demands
for municipal pools. - Universities offer lower prices in the form of
financial aid (need based aid) to those with
higher elasticities of demand (note it is easier
to discriminate where services are concerned than
where goods are concerned and where consumables
are concerned than durables). - Tying supplies to use of a durable piece of
equipment, sometimes called Barbie Doll
Marketing give away the dolls but charge a lot
for the dresses.
25- One of the most effective price-discrimination
mechanisms is the multi-part tariff. - Multi-part tariffs decompose product/services to
their fundamental attributes and charge users for
their actual consumption of each. - The best example of a multi-part tariff is your
phone bill. - Multi-part Ramsey-optimal tariffs are also
commonly used in internal transfer pricing,
initially for IT services, now more widely in
intra-net based organizations
26Lotteries, State-Run Liquor Stores
27State Liquor Monopolies
- Voluntary and enjoyable approach to government
finance - Can be thought of a tax on addictive behavior
- Disproportionate quantities of alcohol are
purchased by poor and ill-educated - Receipts tend to increase over time they are
very stable (which tends to reduce the volatility
government income somewhat)
28LOTTERIES VIDEO POKER
- Voluntary and enjoyable approach to government
finance - Can be thought of a tax on statistical naiveté
(addictive behavior) - Disproportionate number of lottery tickets are
purchased by poor and ill-educated - Receipts tend to decline over time they are also
very volatile (however, their volatility tends to
reduce the volatility government income somewhat)