November 10, 2006

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November 10, 2006
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Company Overview

• Statement of Purpose
• Company Philosophy
• Personnel
• Major Markets
• Territorial Coverage

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Statement of Purpose

• Established March of 1991 to serve New England
  market area in Information Transport Systems
• Focused on implementation of multimedia
  applications for voice, data, video, audio and
  security through use of optical fiber
  transmission equipment and copper cable
  distribution products
• Offer enhanced cable management solutions to
  support critical information users in the
  college, financial, insurance, hospital and
  network service groups of major end-users
• System selling approach for emerging growth
  markets enables Easterly to take a leadership
  role in developing technology
• Create preference for principals products by
  being involved early in the design stage and
  being knowledgeable about principals products
• Provide best customer service possible

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Company Philosophy

• Provide customer with total system approach on
  interconnect products
• Represent select group of proven, high-quality
  principals
• Utilize two-tier approach to sales of principals
  products
• Primary effort directed at design engineering
  level to maximize specific position and control
  purchasing level
• Support distribution to capitalize on partnership
  principle, while promoting strong customer
  service and value added capabilities to our
  customer base
• Create demand for principals products by
  identifying nich opportunities training
  contractors/distributors and generating excellent
  leads from consultant relationships
• Best marketing plan is to listen to your
  customers and learn their needs and wants How
  can we help?

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Personnel

• The principals of Easterly Sales contribute many
  years of sales, marketing and engineering
  experience in the New England market area
• A brief work history of our personnel is given so
  as to highlight the knowledge and experience each
  brings to your company

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Personnel

• Jack Murphy, Partner 1991 Present
• University of Hartford - B.S. Business
  Marketing
• 87-91 NEK/HELIX Leominster, MA
• Vice President Sales Marketing
• 85-87 Carol Company Electronic Div. Pawtucket,
  RI
• Vice President Eastern Region
• 82-85 Pirelli Special Cable Division
  Wallingford, CT
• Manager Marketing Sales
• 81-82 Mohawk Wire Cable Leominster, MA Vice
  President Marketing Sales
• 77-81 ITT Surprenant Div. Clinton, MA
• Eastern Regional Manager
• 67-77 General Electric Co. Bridgeport, CT
• Sales Representative Wire Cable Div.
  Boston Cleveland Districts
• GE Supply Co. Boston

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Personnel

• David Goodhue, Partner 1991 Present
• Northeastern University, Mass Radio Boston, MA
• 74-90 Data General Corp. Westborough, MA
• Sr. Q.A. Engineer
• Responsible for production introduction into
  high volume manufacturing, vendor selection and
  field reliability
• 69-74 Semiconductor Circuits, Inc. Haverhill,
  MA
• Q.C. Manager
• Responsible for staffing, training and
  implementation of all quality programs, company
  grew from a start-up to 5 million in sales
• 65-68 U.S. Air Force

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Major Markets

• Consultants
• The majority of the large and medium size
  projects begin with communication consultants
  where jobs are identified, and specification work
  is initiated. Visibility is key here and to
  insure that all major consultant groups are
  familiar with your companies new products,
  literature, etc.

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Major Markets

• Distributors
• The distributor is both a customer and partner.
  Its necessary to develop and maintain a close
  relationship with the entire organization.
  Constant communication is the essence of working
  in concert with distribution and contractors

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Major Markets

• Contractors/System Integrators
• Many consultants allow cabling contractors
  choices of system solutions therefore,
  contractors must be familiar with product
  warranties, product training and new product
  releases.
• Relationship building and lead generation is the
  lifeblood of the distribution/contractor network.
  Contractors are a major influence to the end-user
  market

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Major Markets
Contractors/System Integrators
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Coverage

• David Goodhue
• Boston and Northern New England, ME, NH VT
• Jack Murphy
• Boston and Southern New England, CT, RI and
  Western MA

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Summary

• Located 30 miles west of Boston, in Northborough,
  MA. Easterly is centrally located to reach the
  surrounding markets with an hour drive time
  Manchester, NH, Springfield, MA, Hartford, CT,
  Providence, RI, Worcester, MA
• Founded on the principle of providing complete
  sales and marketing coverage, timely follow-up
  and factory leads and accurate competitive
  information
• A persistent and aggressive company with the
  right resources and contacts to execute our
  mutual sales goals
• Constant review of time and territory management
  philosophies to maximize sales effort
• The opportunity to discuss and formulate a
  successful marketing/sales plan for your products
  in New England, is most welcomed

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• Thank you!