Natalie Cook

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• Natalie Cook
• Cole Edgley

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Allstate Base campaign

• Allstate Old Campaign
• Actor Dennis Haysbert has appeared in Allstate
  commercials since 2003.
• Increase in ad budget by 56 in 2003

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Dennis Haysbert Ads

• Focuses on Our Stand and Good handsslogan
• Takes a stand for customers and promotes their
  interest.
• Ads tend to focus on specific product features
• Ads also focus on the simplicity of being insured
  by Allstate
• Lastly, these ads focus on the special discounts
  and benefits of Allstate insurance

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Good hands campaign

• Target Market
• - Updates the brand image and appeals to more
  diverse customers. Haysbert has appeal to many
  consumers.
• Although Allstate sought to appeal to a large
  target audience, their main demographic was an
  older group in comparison to Geico.
• The older demographic was targeted because they
  place more value on their relationship with their
  broker rather than price.
• Marketing strategy
• Emotional appeal to urge consumers to evaluate
  what was really important.
• Television ads, radio ads, print-ads and internet
  ads were all utilized to promote this campaign.
• The Haysbert campaigns were popular among
  consumers his contract was renewed.
• He still is a spokesman for Allstate.

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Dean Winters ADS

• Actor Dean Winters was casted as Mayhem for the
  new Allstate campaign in 2010.
• Winters was never intended to replace Haysbert,
  but rather to go a more creative route in
  Allstates advertising.

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Mayhem Campaign

• A simultaneous ad campaign focused on informing
  customers about the unexpected consequences of
  not being fully insured.
• This campaign was focused on a younger audience
• Focused on being prepared for the unexpected.
• Focused on the reality of a consumers every day
  life.
• The Mayhem campaign won Best of Show at the
  Chicago A.D.D.Y awards.
• Raccoon Mayhem

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• Target Market
• Although the target market differed slightly in
  which it tended to draw the attention of a
  younger crowd, it did not ever change Allstates
  focus their target market as a whole.
• Marketing Strategy
• Using brand recognition.
• Using humor.
• Diverse scenarios to appeal to various consumers.
• From 2009 to 2010 Allstate increased their annual
  income by 9.6 .

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More commercials

• Jogging commercial
• Teenage girl commercial