We’ll Be Right Back After These Messages

1
Well Be Right Back After These Messages

• displayed
• infomercial
• persuade
• effective
• convincing

Open Court Level 4 / Unit 5 Communication /
Lesson 2 / pp. 426-431 Melissa Lape- Wilson
Elementary
2
displayed Use context clues

• A well-known soft drink prominently displayed
  during a prime-time TV show is an advertisement.
• Games and dolls were displayed in the toy store
  window.

Displayed- shown
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infomercial
Use context clues

• Infomercials and music videos are, in fact,
  advertisements.
• Infomercials on television advertise things like
  exercise videos and car polish.
• Infomercial-extra-long television commercial

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4
persuade
Use context clues

• Theyre all intended to persuade you to buy
  something.
• Ally tried to persuade me to go to the movies by
  offering to buy me popcorn.
• Persuade- talk into believing or doing something

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5
effective
Use context clues

• How effective are these kinds of ads at
  convincing you to buy their product?
• I coughed all night because my cough medicine
  wasnt very effective.
• Effective- able to get results

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convincing
Use context clues

• How effective are these kinds of ads at
  convincing you to buy their product?
• Ryan had a hard time convincing his mom to let
  him go away to camp.
• Convincing - making someone believe something
  they didnt necessarily believe earlier

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Well Be Right Back After These Messages

• making someone believe something they didnt
  necessarily believe earlier
• Able to get results
• Shown
• Extra-long television commercial
• Talk into believing or doing something

• displayed __
• infomercial__
• persuade __
• effective __
• convincing __

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Word Knowledge

• cartoon
• conclude
• fluid
• true
• bloom
• rude
• duty
• These words contain different spellings of the
  /oo/ sound.

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Word KnowledgeCompound Words

• airwaves ______ ______
• networks ______ ______
• broadcast ______ ______
• baseball _______ ______
• however _______ ______
• something _____ ______
• sometimes _____ _______

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Word KnowledgeVariations of the root word
advertise

• advertised - past tense
• advertisers - plural noun, meaning people who
  advertise
• advertisements plural noun, things that are
  used to advertise
• advertising present tense verb form

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Word KnowledgeWords that contain tion, ure,
-ture
(-ure) pleasure measure failure
(-ture) departure nature mixture lecture pi
cture moisture

• (-tion)
• situation
• motion
• protection
• question
• location
• creation

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What does the adverb literally mean?

• Commercials arent always literally true.

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• The networks are allowed to borrow the
• airwaves.

Note the quotation marks around borrow.
Quotation marks are sometimes used to set apart
a word or phrase to make its meaning or the way
it is used clearer to the reader. In this
sentence the quotation marks are used to signal
that the word is being used in an unusual way.
What borrow means in this case is use for free
and not return anything rather than the actual
meaning, to take something with the intent of
returning it.
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Identify the nouns in the sentence?

• Advertisers agree that children are a special
  part of the TV audience.

Advertisers agree that children are a special
part of the TV audience.
Nouns advertisers children part audience
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Which word contains -tion?

• Helping a blind person across the street
• is a kind action.

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Resources

• Videos
• Reading Rainbow video The Sign Painters Dream
• Books
• The Signmakers Assistant by Tedd Arnold
• Arthurs TV Trouble by Marc Brown
• Great site for infomercials
• http//www.scripttoscreen.com/demoreels/infol.html
  

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