Georgia Institute of Technology

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Remember Your Dreams?
Georgia Tech Team
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Strategies - Public Appeal

• Reality Television
• Strategies behind our approach
• Audience can identify with participants
• TV reaches masses
• Get hooked!

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Tailored to NASA

• Team building and competitive aspects
• Example The Apprentice

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Contestant Selection

• Open to general public
• Reduce pool to 30 people
• Consideration for non-participants

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Preview

• Movie Theaters
• Mass Audiences
• Invitation to Compete

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T-Minus

• Why the astronaut?
• Image of NASA remains
• Same requirements for health and psychological
  testing

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Who?

• Not Just PhDs
• Beyond science and engineering education
• Second Chance
• Traits

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Game Plan

• Training Process (3 months)
• 15 weeks ? 15 episodes
• Abstract testing for early weeks

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Game Plan (cont.)

• Expensive high profile aspects
• KC-135
• Flight Simulators
• NBL
• Full Simulation

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Why the General Public?

• Presidents Initiative
• we will focus our future research aboard the
• station on the long term effects of space
  travel
• Testing human endurance in space
• Expertise Non-traditional areas

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Logistics

• Who initiates what?
• NASA promoting Public Service Announcement
• Keeping NASA in the public view

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Logistics (cont.)

• Tasks beyond issuing permits
• Appealing to organized coalitions
• Funding
• Seeking TV station host

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In Summary

• Capitalize on current market trends
• Sustained public interaction
• Utilize existing partnerships