Local Search Market in India 2010 | Advertising & Marketing, Search Engine

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Aarkstore.in Local Search Market in India 2010
Advertising Marketing, Search Engine
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• Summary
• The Local Search Market is evolving to reach new
  heights of growth it is expected to boom
  substantially in the near future as local
  searches constitute 30 of the total web
  searches. This may be attributed to the
  increasing interest of people searching for local
  information using mobile phones and Internet
  instead of print directories.An insight into
  the growth in this sector may be attributed
  mainly to the proliferation of internet and
  extensive use by young population, increasing
  mobile Internet usage, and the profits earned by
  small and local business owners. The key
  challenges faced are the search engines acting as
  default sites for local information search, lack
  of awareness and language barriers, and building
  apt database around local content. The report
  notes the major trends as an increase in PE/VC
  investments, local web directories moving towards
  mobile platform and providing additional services
  to the users.The competitive landscape
  identifies the major multi-city online
  directories in the market with a brief business
  description on each and also highlights the
  existence of the single city based online
  directories. The report gives a brief on the key
  developments of the sector.

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• Table of Contents Page 1 Executive
  SummaryOverviewPage 2 Development of Local
  Search Page 3 Market size growth (Including
  forecast 20082015e), Segmented share of web
  searches Business ModelPage 4 Overview of the
  existing business modelDrivers ChallengesPage
  5 Summary Drivers ChallengesPage 6-8
  DriversPage 9-11 ChallengesTrendsPage 12
  SummaryPage 13-15 Key TrendsMajor PlayersPage
  16 Overview (User base and pages viewed on
  websites of major players, share of search sites
  based on consumer preference)Page 17 Summary
  Page 18-20 Multi City Web DirectoriesPage
  21-22 Single City Web DirectoriesKey
  developmentsPage 23 Key Developments

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