Title: Business Ethics and Social Responsibility
1Chapter 2 Business Ethics and Social
Responsibility
Learning Goals
Discuss how organizations shape ethical
behavior. Describe how businesses social
responsibility is measured. Summarize the
responsibilities of business to the general
public, customers, and employees. Explain why
investors are concerned with business ethics
and social responsibility.
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Explain the concepts of business ethics and
social responsibility. Describe the factors that
influence business ethics. List the stages in the
development of ethical standards. Identify common
ethical dilemmas in the workplace.
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2Concern for Ethical and Societal
Issues Sarbanes-Oxley Act 2002 law that added
oversight for the nations major companies and a
special oversight board to regulate public
accounting firms that audit the financial records
of these corporations. Business Ethics The
standards of conduct and moral values governing
actions and decisions in the work environment.
Social responsibility. Â Balance between whats
right and whats profitable. Â Often no
clear-cut choices. Â Often shaped by the
organizations ethical climate.
3THE NEW ETHICAL ENVIRONMENT Â High profile
investigations and arrests in headlines. Â Vast
majority of businesses ethical. Â New corporate
officers charged with deterring wrongdoing and
ensuring ethical standards.
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6Source Our Company, Our Credo, Johnson
Johnson Web site
7Individuals Make a Difference Personal ethics
matter. Â Survey of British workers found 30
percent spent 30 minutes daily doing personal
business online. Â Technology expanded
abuses. Â Data theft.
8Development of Individual Ethics
9On-the-Job Ethical Dilemmas
Telling the truth and adhering to deeply felt
ethical principles in business decisions.
Situation in which a business decision may be
influenced for personal gain.
Employees disclosure of illegal, immoral, or
unethical practices in the organization.
Businesspeople expect employees to be loyal and
truthful, but ethical conflicts may arise.
10HOW ORGANIZATIONS SHAPE ETHICAL CONDUCT
11Ethical Awareness  Code of Conduct Formal
statement that defines how the organization
expects and requires employees to resolve ethical
questions.
12Ethical Reasoning Codes of conduct cannot
detail a solution for every ethical situation, so
corporations provide training in ethical
reasoning.
13Ethical Action Helping employees recognize and
reason through ethical problems and turning them
into ethical actions.
14Ethical Leadership Executives must demonstrate
ethical behavior in their actions.
15ACTING RESPONSIBLY TO SATISFY SOCIETY Social
Responsibility Managements acceptance of the
obligation to consider profit, consumer
satisfaction, and societal well-being of equal
value in evaluating the firms performance. For
example, contributions to the overall economy,
job opportunities, and charitable contributions
and service. Â Measured through social audits.
16Areas of responsibility
17Responsibilities to the General Public Public
Health Issues What to do about inherently
dangerous products such as alcohol, tobacco,
vaccines, and steroids.
18Responsibilities to the General Public Public
Health Issues What to do about inherently
dangerous products such as alcohol, tobacco,
vaccines, and steroids.
19Responsibilities to the General Public Public
Health Issues What to do about inherently
dangerous products such as alcohol, tobacco,
vaccines, and steroids.
20Responsibilities to the General Public Public
Health Issues What to do about inherently
dangerous products such as alcohol, tobacco,
vaccines, and steroids. Protecting the
Environment Using resources efficiently,
minimizing pollution. Â Recycling Reprocessing
used materials for reuse. Developing the
Quality of the Workforce Enhancing quality of the
overall workforce through education and diversity
initiatives. Corporate Philanthropy Cash
contributions, donations of equipment and
products, and supporting the volunteer efforts of
company employees.
21Responsibilities to Customers
22Responsibilities to Customers The Right to Be
Safe Safe operation of products, avoiding
product liability. The Right to Be Informed
Avoiding false or misleading advertising and
providing effective customer service. The Right
to Choose Ability of consumers to choose the
products and services they want. The Right to Be
Heard Ability of consumers to express legitimate
complaints to the appropriate parties.
23Responsibilities to Employees
24Responsibilities to Employees Workplace Safety
Monitored by Occupational Safety and Health
Administration. Quality-of-Life Issues Balancing
work and family through flexible work schedules,
subsidized child care, and regulation such as
the Family and Medical Leave Act of
1993. Ensuring Equal Opportunity on the Job
Providing equal opportunities to all employees
without discrimination many aspects regulated by
law. Age Discrimination Age Discrimination in
Employment Act of 1968 protects workers age 40
or older. Sexual Harassment and Sexism Avoiding
unwelcome actions of a sexual nature equal pay
for equal work without regard to gender.
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27Responsibilities to Investors and the Financial
Community  Obligation to make profits for
shareholders. Â Expectation of ethical and moral
behavior. Â Investors protected by regulation by
the Securities and Exchange Commission and
state regulations.