Why To Prefer Email Newsletter Sponsorship?

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Why To Prefer Email Newsletter Sponsorship?

• By Alphasandesh.com

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Inception

• Having an attractive email newsletter may give
  you an ideal platform to produce a new revenue
  stream for your business. Though, it is essential
  to understand all the alternatives in order to
  completely optimize these opportunities for your
  prospective sponsors.

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What is email newsletter sponsorship

• Actually, an email newsletter sponsorship is an
  ad-pricing model through which the advertiser or
  promoter is charged a flat-rate fee allocated on
  the amount of e-mail newsletters distributed
  throughout a single issue of a newsletter. Based
  on the layout of the email newsletter, plain text
  or HTML, an e-mail newsletter advertisement can
  take many different forms.

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Tips for email newsletter sponsorship

• Giving sponsorships for your newsletter is the
  best idea. Test with different formats in your
  own email newsletter, and follow these tips as
  well.
• Start your sponsorship with the people who read
  it
• Select your ad specifications before you begin
• Add an image and caption for ad and link both
• Offer attractive sponsorship packages
• Provide exclusivity in email newsletter

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Start sponsorship with the people who read it

• Your prospective sponsors are already concerned
  with what you are saying, and most of them have
  jobs. By inserting a note in the newsletter
  welcoming people to sponsor it, you are likely to
  develop interest.

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Select your ad specifications before you begin

• Make a simple set of rules such as images should
  not be larger than 100 x 100, or text should not
  exceed 75 words, etc. This will ensure that ads
  you obtain are constantly arranged and appear
  nice.

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Add an image and caption for ad and link both

• Keep in mind that everyone cannot be compatible
  the HTML version of your e-mail, and that not
  everybody knows to click on images. Therefore,
  use both and make sure to link them both back to
  the advertiser's website.

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Offer attractive sponsorship packages

• You might think about providing people with a
  discounted package price if they purchase. Do
  exactly what you can to persuade long-term
  purchases. By doing this, you can cut down on the
  secretarial work and make more money up front.

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Provide exclusivity in email newsletter

• Offering uniqueness in the email campaign makes
  the arrangement more helpful to both the sponsor
  and yourself. With this kind of sponsorship in an
  editorial newsletter is perfect when alignment is
  made between the content and the sponsor.

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Conclusion

• Thus, sponsorship of email newsletters can be a
  prevailing tool to enter into a new customer
  segments and aligning your brand or product to
  appropriate and complimentary topics or
  suggestions.

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• To know more about email marketing services feel
  free to visit www.alphasandesh.com

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