European Launch:

1

• European Launch
• Channel Insider ES (www.channelinsider.es)
• June 2008

en asociación con
2
Summary

• Introduction
• Target Group
• Channel Insider in Europe
• Facts
• Channel Insider ES launch
• The Product
• Contents
• Services
• Ratecard
• Launch Offer
• Contact

3
Introduction

• Channel Insider (www.channelinsider.com) is one
  of the biggest and most respected IT Channel
  websites in the USA.
• Channel Insider.com gets over 711,000 page
  impressions from 184,000 unique users per month.
• NetMediaEurope are working with Ziff Davis
  Enterprise to bring this prestigious brand to
  Europe in june 2008.
• Our goal is to establish Channel Insider ES as
  the leading online brand for the Spanish IT
  Channel in less than 12 months.

4
Target Group

• Active players in the IT Channel chain
• Distributor
• Wholesaler
• Systems Integrator
• IT Consultant
• Manufacturer
• Software developer
• Retail / chain store
• IT Service Provider
• Our reader orientates, advises and supplies all
  types of business and consumer end-users with ICT
  goods and services

5
Channel Insider comes to Europe

• Channel Insider will maintain the same
  journalistic style and standards of editorial
  excellence that has made Channel Insider.com such
  a success in the USA.
• However, in the European websites the information
  needs of the local market will determine
  editorial planning and production.
• The European versions of Channel Insider will
  offer content under one unique brand and website
  design, reaching the ICT distribution channel in
  France, Germany, Italy and Spain via dedicated
  and experienced editorial teams located in each
  country.

• The editorial team of channelinsider.es will be
  led by Manuel Moreno and José Ángel Plaza, who
  has over 15 years experience of reporting on the
  Channel.
• The Channel Insider brand is already known in the
  Spanish ICT sector and is well accepted.

6
What will www.channelinsider.es offer?

• Immediacy
• All the ICT distribution channel information at
  your fingertips.
• Proximity
• Local information needs and preferences will
  drive the final product in each country. We will
  also provide services and practical resources for
  the target audience to offer more than just
  editorial content.
• Professionalism
• Our editorial teams are experienced in both
  reporting for the target audience and online
  media.
• Trustworthiness
• The Channel Insider brand has set standards of
  editorial excellence worldwide and boasts
  international prestige.

7
The launch of Channel Insider ES

• Channel Insider will be launched in France,
  Italy, Spain and Germany in June 2008
• What will be the launch marketing campaign around
  Channel Insider ?
• Cross-marketing activities with complementary
  websites.
• Marketing to specialised databases, both our own
  and of 3rd parties.
• Presence in Channel events.
• Integration of services and initiatives in
  partnership with key institutions and Channel
  companies.
• Telemarketing campaigns.
• Implicate the Channel community in our project.

8
The Product

• Sections
• Hardware
• Software
• Communications
• Services and Outsourcing
• Players
• Security
• InfoChannel
• Video

9
Content

• News
• Opinion (editorial opinion comment written by
  key channel players)
• In-depth reports
• Interviews
• Product reviews (incl. distribution information
  related to product)
• Event listings
• Podcasts in audio/video
• RSS
• All content can be commented and rated by users

10
Services

• Agenda
• Event listings and directory for the ICT
  distribution channel.
• Resource Center
• Whitepapers, catalogues, market research,
  buyers guides, case studies, etc.
• InfoChannel
• Short items about channel chatter (market
  rumours and concerns) and general notices / links
  of interest to the channel, e.g. new features in
  manufacturers websites, Government initiatives,
  auctions, grants, training programmes, value
  added programmes, etc.
• Daily newsletter (Mon-Fri.)
• This list will increase quickly as we incorporate
  pan-European and local web services into Channel
  Insider ES.

11
Ratecard

• MPU 109 CPM
• Leaderboard (728x90) 109 CPM
• Wide skyscraper(160x600) 95 CPM
• Superstitial (layer) 109 CPM
• Superstitial ? sky 120 CPM
• Sponsorship button (160x90) 1.200 /mes
• Half-page (300x600) 125 CPM
• Sponsored link (newsletter / RSS) 100 CPM
• Advertorial (1 page) 2.500

12
Launch Offer 1

• Duration 3 months
• Fixed presence in the home, in the header
  (sponsorship button) and MPU
• Highlighted content in the home
• 30.000 ad impressions (formats to be decided)
• Sponsorship of daily newsletter (co-branding in
  the header with link to clients website)
• Total price 15.000 euros

13
Launch Offer 2

• Duration 3 months
• 50 of all ad impressions in the web (using 4
  formats leaderboard, wide sky, MPU and
  half-page)
• Sponsorship of daily newsletter (co-branding in
  the header with link to clients website)
• Advertorial featured on the home for 2 weeks
• Total price 10.000 euros

14
More launch sponsorship options available

• Inclusion of the sponsors logo and explicit
  reference to the clients involvement in the
  launch in all PR and marketing material generated
  around the launch.
• Inclusion of the sponsors logo in all creative
  material (banners, emailings, textlinks) used to
  drive traffic to Channel Insider.
• Customised editorial content (advertorials), in
  text and/or video format.
• Sponsorship of downloadable how-to guides and
  case studies in .pdf format.
• Fixed presence in the header of Channel Insider
  via the sponsorship button (to the right of the
  leaderboard).

15
Contact
Sales Executives Carolina Peñalvo Tel. 34 91
440 1024 Móvil 34 628 123 681 cpenalvo_at_netmediae
urope.com Daniel Villalba Tel [phone]
1272 Móvil 34 679 053 988 ldvillalba_at_netmediaeur
ope.com Sales Manager Philippe Boulanger Tel.
34 91 440 1023 Móvil 34 678 527
266 pboulanger_at_netmediaeurope.com
Publisher, Spain Vashti Humphrey Tel. [phone]
1013 Móvil 34 600 401 356 vhumphrey_at_netmediaeuro
pe.com Product Manager Álvaro Menéndez Tel. 34
91 440 1325 amenendez_at_netmediaeurope.com
Content Manager Manuel Moreno Tel. [phone]
1018 Móvil 34 608 549 948 mmoreno_at_netmediaeurop
e.com
16
C/ Julián Camarillo 29 Edificio Diapasón 1 3
este ES-28037 Madrid Tel. [phone]
Fax. [phone] publicidad_at_netmediaeurope.
com http//es.netmediaeurope.com