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Date: 17th

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Parents buy more products and services than any other ... Bratz. Early Learning Centre. Virgin Atlantic. Dubai International Academy. Goodbaby. Sonashi ... – PowerPoint PPT presentation

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Title: Date: 17th


1
  • Date 17th 18th April
  • Venue Wonderland Theme Park
  • Time 10 am to 10 pm

2
Parents buy more products and services than any
other consumer group. Every issue of EPP has a
distribution of minimum 25,000 copies.Emirates
Parent Plus is the oldest, most trusted and
comprehensive resource on parenting in the
UAEAvailable at schools, malls, hotels , book
stores, gas stations etc. it is a focused media
vehicle for advertisers in a wide range of
categories.
3
Emirates Parent Plus a trusted name among
families presentsFamily AFair 2009Heres your
chance to spend an adventurous 2 days at the
annual EPP Family AFair where you can meet
one-on-one the readers you want to speak to.An
informative and exciting celebration time just
for families.Look forward to a hosts of
excitement from competitions to shopping to pure
fun and games.
4
A preview of our last event held on 23rd
and 24th of February 2008
  • Footfall approx. 35,000 visitors on both days
  • A huge success where everyone went back home
    happy with smiles and memorable family moments
  • Our Goal this year to have many more happy
    families, which means more stalls, more
    competitions and more entertainment
  • How do we achieve it ?... With your SUPPORT

5
Footfall
  • Footfall last year 20,000
  • Expected crowd this year 35,000
  • How we intend bringing in the crowd
  • Newspapers, Television and Radio advertisements
  • Distribution of Flyers at schools, residential
    buildings, malls, restaurants etc.
  • Emails shots to all our subscribers, clients and
    last years participants.
  • Plus additional 100,000 email shots to be sent by
    E-Vision to their subscriber base, and by us to
    our entire database of families in the UAE.

6
2008 Participants
7
2008 Participants
  • ETA Star
  • Damas
  • Joyalukkas
  • Ejunior
  • Gokids Sports
  • Al Rawabi
  • American Hospital
  • Belhoul Speciality
  • Health Call
  • Tang
  • Philadelphia Private School
  • Bratz
  • Early Learning Centre
  • Virgin Atlantic
  • Dubai International Academy
  • Goodbaby
  • Sonashi
  • Bayer Health Care
  • Vtech
  • Le Studio Mystique

8
2009 Participating Categories
  • Schools
  • Hospitals Clinics
  • Apparels Accessories
  • Toys
  • Food Products
  • School furniture, Play areas
  • Furniture
  • Insurance Cos. Banks
  • Consumer Durables
  • Properties
  • Sports Shops
  • Cars
  • Electronics
  • Photo studios
  • Home/Kitchen appliances
  • Health Products
  • Cosmetics Beauty Parlors
  • Baby Cosmetics
  • Watches
  • Maternity Products
  • Money Transfer Cos.
  • Jewelry
  • Mobile Cos.
  • Stationery

9
2009 COMPETITIONS
  • Mom of the Year A deserving crown to the smart
    and efficient mother. Winner will be chosen after
    4 rounds including one question round.
  • Dad of the Year- Its time for dads to walk the
    ramp.
  • Baby of the year Chosen by our panel of Judges
  • Toddler of the year - Chosen by our panel of
    Judges
  • Couple Compatibility made for each other
    contest
  • Moms Dads Dance Challenge
  • Inter school Spelling Bee - Rolling Trophy
  • Inter school dance challenge Rolling Trophy
  • Talent contest - open for adults and kids

10
Main Sponsor
  • AED 500,000
  • Benefits
  • 1. Event will be called after the main sponsors
    name eg. Emirates Parent Plus Family A Fair
    presented by ..
  • 2.Sponsors logo to appear on all elements of
    media including adverts, flyers which
  • will be distributed at all schools,
    residential buildings and other family frequented
    places.
  • 3. One full page advertisement in Emirates Parent
    Plus, Aailati in our lifestyle magazine Whats
    New.
  • 4. Premium Exhibitor Stand at venue
  • 5. Logo on all the Email shots sent out and our
    Media sponsor E-Vision (around 130,000 people)
  • 6. Flyers with your logo will also be distributed
    at shopping outlets of all our existing clients.
  • 7. Mention of your brand in our Radio promotions.
  • 8. On-stage branding and mention of the Sponsors
    name repeatedly during competitions etc.

11
Co Sponsors
  • AED 200,000 x 5 sponsors
  • Benefits
  • 1. Sponsors logo to appear on all media
    communication including adverts, flyers which
  • will be distributed at all schools,
    residential buildings and other family frequented
    places.
  • 2. One full page advertisement in Emirates Parent
    Plus Aailati.
  • 3. Premium Exhibitor Stand in addition of 2
    months advertising on the Emirates Parent Plus
    website
  • 4. Logo on all Email shots sent out and our Media
    sponsor E-Vision (around 130,000 people)
  • 5. Flyers with your logo will also be
    distributed at shopping outlets of all our
    existing clients.
  • 6. Mention of your brand in our Radio promotions.
  • 7. On-stage branding.

12
Regular Participation
13
Baby of the Year5 Associate sponsors AED 60,000
each.
  • The competition will consist of three categories
    for children to enter, 0-9 months, 10-16 months
    and 17-24 months.
  • There will be one overall winner - the child that
    receives the most votes - with three runners-up
    and three taking third place.
  • Judging panel leading doctors, principals and
    stylists

14
Toddler of the Year 5 Associate sponsors AED
60,000 each.
  • The competition will have three categories for
    children to enter,2-3 yrs, 3-5 yrs.
  • There will be one overall winner - the child that
    receives the most votes - with three runners-up
    and three taking third place.
  • Judging panel leading doctors, principals and
    stylists

15
Tween Prince PrincessSuper Teen Girl boy 5
Associate sponsors AED 60,000 each.
  • Tween contestants between the age group of 10 to
    13
  • Teen contestants between the age group of 14 to
    18

16
Inter-School Spelling Bee Challenge 5 Associate
sponsors AED 60,000 each.
  • Spelling bee is a competition where contestants,
    usually children, are asked to spell English
    words. The competition shall witness advanced
    vocabulary prowess and spelling ability like
    never before. Each year our bright and
    enthusiastic participants shall raise the
    competition to a new level. The thrill of the
    competition and eagerness to win shall make the
    competition a truly worthwhile event.
  • Grades Grade 5 to 12
  • This will be a rolling trophy challenge. The
    winners will keep the trophy for a whole year
    till the next Emirates Parent Plus Family A
    Fair in 2010.

17
Inter School Dance Competition 5 Associate
sponsors AED 60,000 each.
  • This will be a fun - filled healthy competition
    between schools to win the Rolling Trophy
  • Will be in three categories
  • Western
  • Traditional
  • Bollywood
  • Maximum 3 teams per school.

18
Talent Show 5 Associate sponsors AED 60,000
each.
  • For Adults and Kids
  • Everyone has some hidden talent in them. They can
    polish it and perform at our talent show.

19
Mom of the YearTitle Sponsor AED 100,000 5
Associate sponsors AED 60,000 each.
  • Pre auditions will be conducted prior to the
    event
  • Will have to pass 4 rounds to get into the finals
  • Traditional wear
  • Evening wear
  • there will be one Question round in
  • the evening wear round
  • Formal wear
  • there will be one Question round in
  • the evening wear round
  • Final question round

20
Dad of the year Title Sponsor AED 100,000 5
Associate sponsors AED 60,000 each.
  • Pre auditions will be conducted prior to the
    event
  • Will have to pass 4 rounds to get into the finals
  • Traditional wear
  • Evening wear
  • there will be one Question round in
  • the evening wear round
  • Formal wear
  • there will be one Question round in
  • the evening wear round
  • Final question round

21
Moms Dads Dance Challenge 5 Associate
sponsors AED 60,000 each.
  • Individual or couples
  • Time for moms and dads to put on their dancing
    shoes and
  • be crowned as the EPP dancer of the year.
  • Judges Popular dance teachers dancers

22
Made for Each Other 5 Associate sponsors AED
60,000 each.
  • Made for each other?
  • Find out in this fun-filled compatibility game
    for couples and
  • win exciting prizes. The winner will be declared
    as the
  • EPP couple of the year!

23
Title Sponsor AED 100,000
Benefits 1. Logo on all marketing collaterals
this includes all media communication including
adverts, flyers that will be distributed at all
schools, residential building and other family
frequented places. 2. Exhibitor stand at the
venue. 3. Event will be called after the title
sponsor name e.g. Mom of the year brought to you
by . 4. 50 discounts on advertisement in
Emirates Parent Plus, Aailati(Card rate 8000/-
per page in our lifestyle magazine Whats
New(CR AED 14,000/- per page). 5. Placing your
roll up banner in the venue. 6. Logo on all the
Email shots sent out (around 130,000
people) 7. On-stage branding and mention of the
sponsor name repeatedly during competition
24
Associate Sponsor AED 60,000 x 5 sponsors
Benefits 1. Logo on all marketing collaterals as
Media Partners this includes media communication
including print adverts, flyers that will be
distributed at all schools, residential building
and other family frequented places. 2. 50
discounts on advertisement in Emirates Parent
Plus, Aailati (Rate Card AED 8000/-) in our
lifestyle magazine Whats New( RCR AED
14,000/-) 3. Placing your roll up banner in the
venue. 4. Logo on all the Email shots sent out
(around 130,000 people) 5. On-stage branding and
mention of the sponsors name during competition
25
Floor Plan
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