Buy-Your-App-Physicians

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Apportunity
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LISA MARIE WARK, M.B.A.
President Buy Your App Founder/Owner
Lisa Marie Wark Assoc. Founder/President
Revage Medical Spa, LLC
Medspas.com Principle Glow Spa,
LLC SVP Marketing Century Wellness Clinic
SVP Marketing Cancer Screening Treatment
Center of Nevada
Affiliated Associations
Founding Member Medical Spa Association
Member International Spa Association
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LISA MARIE WARK, M.B.A.
President Buy Your App Founder/Owner
Lisa Marie Wark Assoc. Founder/President
Revage Medical Spa, LLC
Medspas.com Principle Glow Spa,
LLC SVP Marketing Century Wellness Clinic
SVP Marketing Cancer Screening Treatment
Center of Nevada
Affiliated Associations
Founding Member Medical Spa Association
Member International Spa Association
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Mobile Media Industry STATS

• Mobile is predicted to be bigger than internet in
  FIVE years (Morgan Stanley, 2010)
• The smartphone market is now larger than the PC
  market. (Source IDC)
• 62 percent of consumers use their smartphones to
  search for a store location or directions, 40
  percent search for price and product information,
  38 percent check the status of an order, and,
  while in store, 32 percent browse product reviews
  (2010 IDC Survey)

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Mobile Apps Vs. Mobile Websites

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Mobile Apps vs. Mobile Websites

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Mobile Apps Vs. Mobile Websites

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First to MarketMobile apps are no longer an
option for small businessesthey're a Necessity
and now Affordable

• Consumers are 51 more likely to purchase from
  retailers that have mobile-specific websites (via
  Mobile Shopper session at NRF 2011)
• 73 of companies are planning an investment in
  mobile channels in 2012, with almost half
  planning to move into mobile commerce (Source
  Econsultancys Customer Engagement Report)
• 69 of retail executives said mobile is an
  important strategic initiative (Source NRF 2010)

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500,000 iPhone Apps
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400,000 Android Apps
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Most Useful Apps

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US Mobile Ad Spending Forecast, eMarketer, 2012.
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MAKE YOUR OWN MOBILE APP
800,000 New Smartphones Activated Daily 20,000
New Apps Go Live - Daily
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Apportunities DOCTORS

• Many physicians now see mobile apps as an
  innovative, affordable way to reach out to more
  patients and become the resource for useful
  information and tools in their respective fields.

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THE BEST FEATURES FOR YOUR MOBILE APP
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Mobile Apps Features

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Mobile Media How to Capture the Most Benefit out
of your Mobile App
Mobile App Features

• One Touch Dialing
• Patient Forms to Fill Out via Smartphone
• Photo Gallery (Before Afters)
• Push Notifications
• QR Codes
• Share/Social Media
• Skype/Virtual Consultations

• Bios
• Loyalty Cards
• Check in Coupons
• Contact Information
• GPS Directions
• Interactive Feedback/Sales Campaigns
• Location
• Menu of Services
• Gift Card Purchases

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Mobile App Loyalty Cards

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GPS Checking In

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Checking in with GPS Features Integrates with
Facebook

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Mobile Media How to get the Most out of your
Marketing
Sell Gift Cards, skin care products, retail
products Via Paypal Integration
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Push Notifications
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Push Notifications 97 Open Rate
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Email Blasts 4 Open Rate
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QR Quick Response Codes

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QR Codes 101
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QR Codes Marketing Strategy
It is one the most effective marketing tool that
connects you to your patients QR Codes are
Immediate Connectors
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Local App Examples for Print Ads

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QR Codes Videos

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Your QR Brand Dominates

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DEMOGRAPHICS
Who are your patients?
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Summarize Mobile Media

• Most Effective Advertising in our Mobile world
• Increases your brand awareness
• Improves Patient Services
• Gives your practice a competitive edge
• Gives your practice immediate feedback from your
  patients on your services and products
• Encourages your patient to share their experience
  with friends on social networks

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Apportunity