Translating TV Media Jargon

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Translating TV Media Jargon
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Translating TV Media Jargon

• 16-34 TV media may be traded around the age
  range of the viewer
• ABC1 TV media may also be traded on the
  socio-economic profile of the viewer
• AB Deadlines Advance Booking Deadline (deadline
  for booking TV media 7-8 weeks prior to the
  airtime month start)
• AFP Advertiser Funded Programming programmes
  funded by an advertiser rather than by a
  broadcaster.
• ASA Advertising Standards Authority the
  independent regulator for advertising in the
  UK.
• BACC Broadcast Advertising Clearance Centre the
  body that is responsible for examining and
  clearing television adverts prior to their
  transmission.BARB Broadcasters Audience
  Research Board (viewing data - panel of 4,435
  UK homes / 11,000 people)
• Bumpers Short (usually 5 or 10 second) branded
  sponsorship credits appearing at the beginning
  and end of a sponsored programme, and either side
  of a commercial break.
• Cost Per Thousand The cost it takes for one
  advertisement to reach 1,000 people.

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Translating TV Media Jargon

• Coverage The percentage of the target audience
  group who have seen a television advertising
  campaign at least once, expressed as a percentage
  of the universe or in millions.
• 1 Cover is the number of people who have
  seen at least one spot in the advertising
  campaign,
• 3 Cover is the number of people who have seen at
  least three spots in the advertising campaign
• Daypart Each day is cut into viewing periods,
  e.g. breakfast, early peak, late peak etc.
• Frequency How many times, on average, the target
  audience will see the ad
• Impacts (Impressions) A measure of viewing. 10
  impacts could be 10 target consumers viewing
  an ad once each or one viewer seeing 10 ads,
  or any combination.
• GRPs Gross (total) ratings provided

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Translating TV Media Jargon

• HDTV High Definition Television. UK
  terrestrial broadcast will switch to high
  definition (improved digital) picture quality in
  2012. But HD DVDs are now for sale in 2
  formats, Blu Ray incorporated in Sony
  Playstation 3 and HD through a HDDVD drive
  attachment for Xbox 360. There are also,
  standalone HDDVD and Blu Ray players. Sky
  are also broadcasting some programmes in HD and
  some showcase HD channels. Sport, Movies
  HD cult TV programming will lead the
  introduction in the UK. 1 of households now
  have Sky HD.
• MCH Multi Channel Home. A home that is
  equipped to receive TV channels other than
  analogue terrestrial or analogue cable, via
  Digital Satellite, Digital Cable or Digital
  Terrestrial.
• Natural Delivery The mix of programming
  delivered if adv space was bought at random
  rather than by a defined audience.
• Position in Break Whether the ad appears in the
  opening break before a programme, in a centre
  break, or in the end break

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Translating TV Media Jargon

• PVRs Personal Video Recorder a device which
  uses a hard drive to record and store digital
  video content. Well-known brands include TiVo and
  Sky. PVRs allow live viewing of programmes,
  breaks, etc, recording of programmes and
  pausing of the transmission.
• Rating See TVR.
• Rate Card Published airtime costs, often
  including a range of incentives, for example
  volume or expenditure.
• Reach The net percentage of the target
  audience to have seen at least one exposure
  of a particular programme or advertisement. For
  TV ad campaigns, reach is often combined
  with frequency (the average number of times
  the campaign was seen by those in the target
  audience that it reached) to measure the exposure
  of the campaign.
• Socio-economics Classification of consumer
  social status. See last slide.
• Station Price Rate card.
• Strikeweights The weekly target/total of
  cumulative TVRs delivered.

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Translating TV Media Jargon

• TGI Target Group Index the TGI survey is
  conducted by BMRB and looks at media and
  product/brand consumption as well as lifestyle
  statements. It is frequently used at
  agencies in the planning process.
• TVRs Television Rating. Measures the
  popularity of a programme or advert by
  comparing its target audience as a whole. One TVR
  is equivalent to 1 of a target audience. If
  an ad in Coronation Street gets a Housewives
  TVR of 20, that means that 20 of all housewives
  viewed the ad.
• Viewergraphics Defining consumers by viewing
  habits rather than demographics, e.g. light,
  medium or heavy viewer.

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Socio-Economic Classification

• A classification of social status, usually
  determined at the household level rather than the
  individual level, by the occupation of the head
  of household. The grade is then assigned to all
  members of the household. The grades are most
  commonly summarised as grades AB, C1, C2 and DE,
  where
• A Upper middle-class higher managerial, admin,
  professional
• B Middle-class intermediate managerial, admin,
  professional
• C1 Lower middle-class supervisory, clerical,
  junior admin and professional
• C2 Skilled working-class skilled manual
• D Working-class semi-skilled and unskilled
  manual
• E Those at the lowest levels of subsistence
  state dependants, casual and lowest grade
  workers