Blekko : Built To Slash The Web Space Competition - PowerPoint PPT Presentation

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Blekko : Built To Slash The Web Space Competition

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Blekko provides a unique search experience since it returns results that are open, transparent, and completely spam free. A high degree of human involvement ensures that the results cannot be manipulated by unethical webmasters. – PowerPoint PPT presentation

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Title: Blekko : Built To Slash The Web Space Competition


1
Blekko Built To Slash The Web Space Competition
  • Blekko

2
  • The most popular and widely used application on
    the World Wide Web today is the growing number of
    search engines that come now-a-days with
    unmatched features and help the web surfers to
    find the best quality and spam-free content while
    they are accessing the web. Most of the search
    engines functioning today show a lot of
    spam-oriented results in the top 3-4 pages for
    many searches. For presenting a solution to such
    alarming situation that could be threat to the
    web space in the coming years, the new search
    engine blekko has been designed and developed
    after the research of many years so that the
    information-seekers get only the piece of
    information they are looking for while
    simultaneously reducing the inclusion of any kind
    of unimportant links.

3
  • The main differentiating feature of the search
    engine is that it makes use of slash tags that
    are a way to narrow down the spectrum of search
    made by the users thus giving them only relevant
    and high quality information. They are a way for
    the users to spin their search results using a
    variety of filters. Besides offering a wide range
    of relevant slash tags, the users can create
    their own slash tags, tap into other users slash
    tags or add sites to existing slash tags.

4
An excellent technique for filtering the spam
from the search results
  • There is a great feature provided by the search
    engine to its user base and that is, filtering
    the spam or irrelevant links from the search
    results very easily using an excellent way that
    comes in the form of a button titled spam. This
    feature lets the user click the button and never
    see the results from the source that contains
    spam-oriented information.
  • The main objective of the new search engine is to
    deliver only the most relevant pages for any
    search query but the search engines way of
    achieving this goal is different from other
    search engines like Google, Yahoo and Bing. While
    Google relies on its search engine spiders to
    crawl and indexes the vast spaces of the web and
    also personalizes searches per user, the new
    search engine being introduced relies on the user
    community to find useful sites and add them to
    the relevant slash tags.

5
The search engine is a great deal for SEO
purposes 
  • The new search engine blekko offers a nice set of
    free SEO tools and has upgraded their crawler and
    indexer to provide more up to date information
    specifically for SEO purposes. It enables the
    users to see the Internet the way a search engine
    sees it, especially what the rest of the Internet
    is saying about an URL.
  • The SEO data being offered by the search engine
    include page content, Meta data, duplicate text
    and inbound link counts. It also implements a
    technique to eliminate the inbound links that are
    no longer live and duplicate content that is no
    longer available.

6
Web Grepper A new intelligent feature
introduced by the search engine
  • The tool of web grepper provided by the search
    engine allows users to run searches on the entire
    indexes (more than 20 billion URLs) of the search
    engine to reveal the data that you could not find
    using the keywords. In other words, you can
    search the information in the actual HTML coding
    of a web page.
  • The tool web grepper is based on a command-line
    text matching search tool originally developed
    for UNIX named grep. For using the feature, you
    have to simply head towards the search engine
    homepage and enter the slash tag /webgrep into
    the search box.

7
The exacting privacy options for the users of the
search engine
  • The search engine hold onto personal data of the
    users for only 48 hours which is substantially
    very less than major search engines like Google,
    Yahoo and Bing. The search engine creates a
    record of visits that typically includes a
    searchers IP address, location, browser,
    language, the date and time of visit and similar
    information.
  • The search engine uses an option HTTPS
    preferred that automatically send searchers to
    secure, HTTPS websites when the user clicks a
    link in the search engine search results.
    Secondly, the options No Ads and Super
    privacy allow users to make a search without
    ads and limit logging of search queries.

8
Conclusion
  • Unlike Google, which uses its right rail for a
    combination of associated ads, news and images,
    the new search engine displays suggested slash
    tags. To the right of the search results being
    generated, there is a link slash tag these
    results which takes you through the steps of
    creating a slash tag for the results.
  • The features of the slash tags offered by the
    search engine blekko allow a targeted search
    among a pool of relevant sources. The main motto
    of the search engine is slash the web and the
    centerpiece of the slogan and its chief
    innovation is the concept of slash tags.
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