Evauation of SEO from 2003 to 2013

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Evaluation of SEO From 2003 to 2013
Hey SEOs! To Know Where You Are, Know
Where You Started
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It is said that we SEO people
are Tied to the Fate
of Google
Yes, off course!

• It is proven that the past, present and future of
  SEO relay on Google's updates and algorithms.
• Hence the SEOs have no choice but to evolve and
  adapt, or risk failure to deliver.
• And it is a unwritten fate that SEO future will
  also be tied with Google

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So we must have some knowledge where the SEO has
been instead where its going?
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Major Events Which Shaped SEO
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• February 2003
• Google launches its Hilltop algorithm,
  which is used to find search queries from the
  most authoritative websites.

• August 2005
• Google files patent for Agent Rank
  (AuthorRank), a method of attributing content,
  credit and authority to digital signatures owned
  by creators of that content.

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• December 2010
• Google and Bing admit to using social
  signals to determine rank in search engines,
  which changes how SEOs approach content creation
  and engagement in the digital space.

• February 2011
• Google launches its Panda update, which
  targets poorly written content that pollutes
  organic search engine results. This was the first
  successful attempt to understand content quality
  algorithmically.

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• June 2011
• Google launches its Google social
  media platform and lays the foundation for Author
  Rank.

• October 2011
• Google begins encrypting keyword data.
  As a result, search query info is limited to
  SEOs.

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• April 2012
• Google unveils its Penguin update,
  which targets site-wide links as well as links
  from low-quality websites. It focuses on quality
  references rather than counting the number of
  links.

• November 2011
• Google releases Caffeine update
  Freshness, launched in June 2010, which gives
  higher priority to newer, more relevant content
  did not significantly affect the SEO industry.

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Out with the Old, In with the New

• While traditional SEO practices are still
  prevalent today, the conditions and events listed
  above have given rise to a new era of SEO that is
  much more focused on the overall user experience,
  and less on the search engine itself.

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Some of the older SEO techniques
Technical SEO
Content Marketing
SEO Programming
SEO Architecture
Content Farms
Link Building
Competitor Audits
On page Sculpting
Keyword Stuffed Content
Keywords
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A New Era of SEO
Content Marketing
Technical SEO
Delivering Content that is useful, Helpful
and Entertaining
Optimize for the user not for the
Search Engine
Social Media
Online PR
Earn your market places undivided
Attention
Engage your Audience with two way
communication
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So it is must to adapt yourself to the changes
in the SEO Strategy and make balance your website
in the top positions
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• Info given by
• The Spider Infomedia
• For your Brand Improvement

Thank you!
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