International Commercial Television Inc'

1
International Commercial Television Inc.
Bainebridge Island, WA USA
Delivering Consumers Innovative Fountain of
Youth Products By Leveraging Imaginative Media
2
International Presence
ICTV, a US Based Company with International
Product Distribution
England
USA
Japan
3
Market Opportunities
ICTV has marketing and distribution alliances
throughout the world
Markets Targeted for Penetration
Markets Recently Penetrated

• Germany
• Russia
• Italy
• Croatia
• Bosnia
• Herzegovina
• Serbia
• Kosovo
• Montenegro
• Macedonia
• Bulgaria
• Romania
• Albania
• Turkey
• Azerbaijan
• Ukraine
• Latvia
• Estonia
• Czech

• Poland
• Slovenia
• Mexico
• Chile
• Peru
• Costa Rica
• Uruguay
• Paraguay
• Panama
• El Salvador
• Honduras
• Guatemala
• Colombia
• Ecuador
• Nicaragua
• Dominican Republic
• Argentina
• Philippines
• Singapore

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What does ICTV do?

• Consumer Products Company Selling to the Rapidly
  Expanding Health and Beauty Market
• ICTV Acquires Products by Licensing or Purchasing
  Outright its Products that are Patented or Will
  be Protected by Branding Effectively
• Utilizes the Power of Prominently Profiled TV
  Infomercial Campaigns to Demonstrate, Sell and
  Brand its Products while Generating Positive
  Cash Flow
• Employs the TV Broadcasts of Infomercials
  Producing Brand Awareness That Develops Extensive
  Pent Up Retail Consumer Demand with the
  Resulting High Velocity of Sale in the Retail
  Arena and all other forms of distribution
• ICTV Sells High Margin, Distinctive, Effective
  and Innovative Fountain of Youth Products to
  the ever expanding baby boomer market

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The Direct Response Industry
1. Dramatic Growth for the last 5 years 2. In
2007 173 Billion was spent in promotions and
generated 2 Trillion in sales 3. 1.00 in
marketing returned 16.38 in sales in Health and
Personal Care products 4. Direct Response
Television (DRTV) accounted for 156.6 Billion in
US Sales 5. 17 of sales are coming from online
purchases
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DRTV Consumer Information

• Whos buying on Direct Response Television?
• Females (83)
• Homeowners (73)
• Parents (46)
• Which products are being bought?
• Health Fitness (21 of sales)
• Cosmetics, Hair Personal Care (14)
• Diet Weight Loss, Nutrition Food (11)
• House wares Appliances (9.5)
• Self Improvement Education (10)
• Automotive (lt5)
• ICTVs product target 56 of the market.

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Overview of the Retail Market
ICTV sees traditional retail as the heart of
distribution strategies
Key Segments of the Retail Market
Observations
Billions

• Retail segments that will generate the most value
  include Health and Personal Care
• Infomercials are an effective medium to
  demonstrate and sell Health and Beauty Products
  to the viewing consumer and transition
  efficiently into traditional retail.

Automotive Parts and Accessories
HouseholdAppliances
Hardware
Health andPersonal Care
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What Makes ICTV Unique?

• ICTV Model
• Acquires Developed/Patented/Already Manufactured
  Products
• Generates Revenue Market Testing Products on Live
  Home Shopping Channels or Other Direct Response
  Methods
• Produces Captivating Infomercials that Create a
  Direct Consumer Purchase Response
• TV Broadcasts Profitable Infomercials While
  Branding and Educating the Retail Consumer
• Launches Product into Traditional Retail Knowing
  it has Proven Consumer Acceptance

• Traditional Model
• . Develop Product Concept
• Develop Product
• File Patents if Applicable
• Produce and Test Prototype
• Employs Traditional Market Surveys and Testing
• Manufacture and Stock Inventory
• Employs Marketing Team
• Fund Significant Advertising Budget
• Drive into Retail

9
ICTV Management

• Kelvin Claney President, CEO
• Directly responsible for over 400 Million of
  products sold via infomercials
• Considered one of the pioneers of the
  infomercial industry
• Richard Scheiner, COO
• Vice President, CFO, COO, CMO Guthy-Renker
  Entertainment
• Launched 1.5 billion direct market campaign
• The Walt Disney Company, Time Life Books and
  Music Cellular One DRTV programs
• Karl Redekopp CFO, CGA
• 9 years as a CGA with public company experience
  
• William Flohr Director and Producer
• Produced infomercials that have sold over 450
  million
• Produced productions such as Live with Regis
  and Geraldo
• Senior Producer ABC News
• Steven Jarvis Business Development
• Responsible for overseeing ICTVs affairs in
  the Asia Pacific Region

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What Sets ICTV Management Apart
ICTVs executives came together to create a
company that has the experience and skill set to
deliver innovative Fountain of Youth consumer
products to the worldwide marketplace.

• The combined Management Team has more than 4
  billion in US television sales since 1990
• More than 100 years of top-level management in
  vital areas
• Direct Marketing Advertising
• Commercial Television Production
• Retailing
• Corporate Management
• Finance
• The Management has conceived and directed
  successful product launches in North America,
  Latin America, UK, Europe, Asia, Australia and
  South Africa
• Management has well-established, trusted
  relationships with some of the most influential
  retail distributors throughout the world

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Corporate Goals
ICTV is successfully implementing a strategy to
ensure the increasing success in the direct
response television and retail arenas

• Employ the power of television and the Internet
  to
• Generate positive cash flow
• Educate the consumer while branding innovative,
  high margin Fountain of Youth products
• Establish peaking mass consumer want for the
  traditional retail arena resulting in an
  immediate on-going velocity of retail sale and
  all other forms of distribution
• Continue to expand the Companys flagship product
  line internationally and domestically, rolling
  out new products to an awaiting audience
• Create a mass retail division in North America
• Continue to expand the Live Home Shopping
  Division
• Continue to source unique Fountain of Youth
  products for multi-channel distribution
• Obtain a senior board listing for ICTV

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Innovative and Distinctive Brands
ICTV is expanding its current portfolio of high
profile products by carefully acquiring new
products for branding and sale
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Minimize Risk By

• Market testing acceptance of new products using
  DRTV, with minimal associated costs
• Outsourcing to Best of Breed service providers
• Liability and Product R D remain with the
  manufacturer or licensor
• Evaluating and acquiring innovative products that
  are truly original and proprietary
• Focusing on product categories with significant
  margins
• Securing products with a continuity component
  there by creating expanding cash-flow from an
  initial sale to the consumer. (i.e. The Razor
  and Blade Theory)
• Diversifying product range
• Having established distribution channels in over
  30 countries and growing
• Varying revenue sources

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How ICTV Creates Sustains Brands at the Retail
Level
ICTV searches for products that, through
sustained television branding, will deliver
long-term profitability in a Direct Response
Television and retail setting

• Creating Brands
• Produce and air distinctive, memorable and
  profitable direct response infomercials
• Company systematically moves into the traditional
  retail arena
• Full retail roll-out mode 12 to 18 months after
  the initial television infomercial campaign

• Sustaining Brands
• Establish a fixed and irrevocable advertising
  allowance for on-going media exposure
• 15 to 30-second brand-burster commercials
• Continued media exposure of our products creates
  household names

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Market Comparables
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Examples of Successful Infomercials
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• Revenue / Profit Chart 12 Month Trailing

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6 YEAR REVENUE PROFIT
9 Months