Consumer Health

1
Consumer Health
2
Advertising and Other Marketing Practices

• Chapter 4

3
Psychological Manipulation

• The business world uses aspect of psychology to
  entice the consumer into buying a product.
• Thousands of items a bought and never used.

4
Psychological buying

• Cosmetics sell more than a lotion. They sell a
  lotion that is associated with being beautiful.
• Cigarette ads portray images of youth health, and
  social acceptance.
• An ab machine may be purchased when the buyer has
  never exercised.

5
Advertising Outlets

• There are many outlets that claim to have
  bargains-are there really bargains, especially
  when the drive is considered.

6
Prescription Drug Marketing

• Pharmaceutical companies spend billions each year
  on promoting prescription drugs to physicians.
• This promotion includes advertising, visits by
  salespersons, free samples, continuing education
  courses, and dinner presentations.

7
Nonprescription Drug Advertising

• Past regulatory actions by the FTC has resulted
  in most nonprescription drugs sold today having
  at least one effective ingredient, making ads for
  such products relatively truthful.

8
Food Advertising

• Food advertising is a big prime-time business.
  
• A study of food advertisements found that between
  800 and 1100 p.m. food references occurred 4.8
  times every 30 minutes of programming.
• Fast food was the most frequent aired.
• Of 261 commercials only three mentioned fruit.

9
Dietary Supplement Promotion

• Dietary supplementation is a widely promoted area
  in todays society.
• Many ads claim that the body needs supplements
  for fuel and energy maintenance.

10
Dietary Supplement Promotion

• Most ads fail to mention that the body gets
  sufficient amounts of the needed nutrients in a
  typical diet.
• Supplements may be needed for an athlete who is
  starving himself for an event. (i.e. wrestling)

11
Tobacco Promotion

• Cigarettes are Americas most heavily marketed
  consumer product.
• Over 430.000 deaths each year are attributed to
  smoking.
• Smoking is the single largest preventable cause
  of premature death in the United States.

12
Weight-Control Promotions

• Weigh control is a booming business. More than
  33 billion dollars are spent each year on
  attempts to control weight.
• Group exerciselist as many weight control
  devices, services, procedures, and gimmicks as
  possible

13
Questionable Aids and gimmicks

• Youth and Beauty Aids
• Exercise and Fitness Products
• Infomercials
• Multilevel Marketing(MLM)
• Telemarketing Schemes

14
Government Regulation

• The has jurisdiction over the labeling
  of foods and prescription drugs.
• The has jurisdiction over the
  advertising of products and services except for
  prescription drugs.
• The has
  jurisdiction over products marketed through the
  mail

FDA
FTC
U.S. Postal service
15
Questions/Terms

• Understand the use of psychology to sell products
• Advertising
• Drug Marketing
• Food Advertising
• Dietary Supplements

16
Questions/Terms

• Tobacco Promotion
• Weight control
• Government regulations Organizations
• Exercise and fitness products
• Marketing schemes

17
Assignment

• Began Part II
• (Chapters 5-10)
• Health-Care Approaches