Right On Interactive Slingshot

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Right On Interactive Slingshot
June 13, 2008
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Who We Are

• Right On Interactive is an interactive marketing
  software company dedicated to helping companies
  build better relationships with their
  constituents.
• Headquarters in Indianapolis, IN
• Founded, July 2006
• Over 300 Active Customers
• Global Presence
• Email, CRM, Integration, and Automation
• Projected 1MM 2008
• 8 Employees Adding Monthly

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What We Do
Product
Professional Services

• Salesforce.com Development
• ExactTarget Development
• Email Production Services

• Marketing Automation Alignment
• Integration Services

Partnerships (Technology)
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Sample Clients
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What We Do 5Buckets

• 5Buckets is a platform that integrates disparate
  databases with best of breed marketing
  technologies.
• On Demand, SaaS Application
• Integrated with best of breed technologies like
  Salesforce.com, ExactTarget, Tealeaf, Vontoo, and
  others.
• Can perform simple and/or complex automation
  with a clients existing database(s) and
  marketing platforms.
• Allows for marketing automation which covers the
  entire customer lifecycle
• Data remains in control of the client allowing
  them to change service providers without
  disruption

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11/13/2009
Right On Interactive
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Web Analytics / Survey Data
Customer Relationship Management (CRM)
E-Commerce / Purchasing Data
11/13/2009
Right On Interactive
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Emails
Text Messages
Voice Messages
11/13/2009
Right On Interactive
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Conseco Case Study

• In 4Q07, Conseco initiated an agent behavior
  analysis to determine how to better engage agent
  distribution. The objective of the study was to
  identify key touch points during an agents
  relationship with Conseco that best identify an
  agents propensity to become more or less loyal
  to Conseco.
• The best agents sold their first policy within
  the first 90 days after appointment.
• The number of sales and the timing of those
  sales were key indicators as to whether an agent
  would become more loyal.
• The number of days an agent was inactive
  corresponded to the degree of risk of losing that
  agent.

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Conseco Case Study

• Armed with this information, Conseco deployed a
  behavior based marketing program designed to
  continually move agents along the relationship
  continuumtoward advocacy. Conseco uses 5Buckets
  to keep new agents engaged through a series of
  highly relevant, automated communications based
  on the data collected in Salesforce.com.
• The new agent engagement program is designed to
  assist sales in moving an appointed agent to
  loyal producer.
• The goal is to keep agents engaged, educated and
  incented to strengthen their relationship with
  Conseco.

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Management Team
Troy Burk President and Founder Troy is a
marketing technology veteran having spent the
past 13 years helping clients more effectively
utilize customer data and technology to solve
business challenges. Troy has worked in the CRM,
email marketing, and e-procurement industries and
is regarded as a strategic database marketer and
an e-mail marketing subject matter expert. Troy
has helped hundreds of clients with their email
marketing and CRM initiatives by effectively
leveraging software solutions to drive measurable
business results.  He is a frequent speaker on
the topics of marketing automation, database
marketing, and customer lifecycle management. 
Prior to starting Right On Interactive, Troy
worked for ExactTarget for five years as Central
Director of Sales. Amol Dalvi Vice President
of Technology Amol brings over 15 years of
experience building software products for a wide
variety of audiences. Most recently, Amol worked
at leading Software-as-a-Service email marketing
firm ExactTarget as the company grew from
500,000 to 40 MM in revenue over 5 years. As
Director of Software Development he managed the
largest department at ExactTarget and developed
the product that was used by customers such The
Home Depot, General Mills and USA Today. Amol
established a Product Operations Monitoring
team at ExactTarget, a critical element of any
on-demand product that must be available near 24
x 7. In recognition of his accomplishments, Amol
was awarded Key Technical Contributor by
TechPoint Indiana.
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Future and Conclusion

• Future Direction
• Increase revenue 100 annually for next three
  years
• Expand technology partnerships with data-driven
  marketing solution providers
• Establish Agency Sales Channel
• Roll out Enterprise version of 5Buckets
• Aggregate behavioral data across various
  marketing solutions
• Double staff size in six months (Adding
  additional team members in sales, customer
  service, and technology)

• Conclusion
• We want to be the next software success story
  for Indianapolis
• We want to build a solid foundation with Indiana
  businesses
• Would like exposure to local Indianapolis media
  influencers
• Would like to expand technology partnerships
  with other Indianapolis based marketing software
  companies
• We want to meet with mid-market and large
  businesses that have an established marketing
  department