Intro to Information Technology

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Intro to Information Technology

• Chapter Five

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E-Commerce

• Business-To-Consumer (B2C)
• Businesses must develop attractive electronic
  marketplaces to entice and sell products and
  services to consumers
• Business-To-Business (B2B)
• Involves both electronic business marketplaces
  and direct market links between businesses
• E-commerce portals provide auction and exchange
  marketplaces for businesses

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E-Commerce

• Consumer-To-Consumer
• Consumers can buy and sell with each other in an
  auction process at an auction website like E-Bay
• These are the three basic categories of E-Commerce

4
E-Commerce

• Internet, intranets, and/or extranets provide the
  foundation
• Customers are provided with a range of secure
  information, marketing, transaction processing,
  and payment services
• Trading and business partners exchange
  information and accomplish secure transactions
  including electronic data interchange and other
  supply chain and financial systems and databases

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E-Commerce

• Company employees depend on a variety of Internet
  and intranet resources to communicate and
  collaborate in support of EC work activities
• Software tools can be used to develop and manage
  the content and operations of the websites and
  other EC resources of a company

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E-Commerce Processes

• Access control and security
• Must establish mutual trust and secure access
  between parties by
• Authenticating users
• Authorizing access
• Enforcing security features
• Uses
• Usernames and passwords
• Encryption keys
• Digital certificates and signatures

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E-Commerce Processes

• Profiling and Personalizing
• Info is gathered on the user and website behavior
  and choices
• Used to provide a personalized view of website
  content
• Used also to authenticate your identity and
  gather data for customer relationship management,
  marketing planning, and website management

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E-Commerce Processes

• Search Management
• Efficient and effective search processes help
  customers find the product or service they are
  looking for
• Content and Catalog Management
• Helps e-commerce companies develop, generate,
  deliver, update, and archive text data, and
  multimedia information at E-commerce websites.

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E-Commerce Processes

• Workflow management
• Workflow systems ensure that the proper
  transactions, decisions, and work activities are
  performed, and the correct data and documents are
  routed to the right employees, customers,
  suppliers, and other business stakeholders

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E-Commerce Processes

• Event Notification
• Monitors all e-commerce processes and records all
  relevant events
• Automatically notifies the correct people when
  certain events occur
• Collaboration and Trading
• Support the vital collaboration arrangement and
  trading services needed by customers, suppliers,
  and other stakeholders to accomplish e-commerce
  transactions

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Electronic Payment Processes

• Web Payment Processes
• Electronic shopping carts allow customers to
  select products and put them in a virtual
  shopping cart
• Payment is usually made by credit card
• Electronic Funds Transfer
• Use a variety of information technologies to
  capture and process money and credit transfers
  between banks and businesses and their customers.
• Ex ATM machines

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Electronic Payment Processes

• Micropayment Systems
• E-cash, which is strings of data that is handled
  like currency is used for transactions
• Secure Electronic Payments
• EC software encrypts a digital envelope of
  digital certificates specifying the payment
  details of a transaction
• Only the bank/credit card people can decrypt it
  so merchant never sees your credit card number

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B2C E-Commerce

• Success Factors
• Selection and Value
• Performance and service
• Look and Feel
• Advertising and incentives
• Personal Attention
• Community Relationships
• Security and Reliability

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B2B E-Commerce

• E-commerce marketplaces

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B2B E-Commerce

• Electronic Data Interchange
• Electronic exchange of business transaction
  documents over the Internet and other networks
• EDI software formats data for exchange between
  computers