Marketing Plan

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Marketing Plan

• I. Company Analysis

Replay Childrens WearJulianna Thoennes 952 NW CircleCorvallis, OR 97330 Main 541-753-6903 Email replaychildrenswear_at_comcast.net
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Why we chose Replay

• Resale of good products
• Recycling
• Small- Family oriented
• Market not saturated
• Opportunity and Potential

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Their Goals and Objectives

• Be a place where families can come and get nice
  childrens clothes at a reasonable price, and
  children can play while mom shops.

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• Offer some return to the families by selling on
  consignment
• Active part of the community

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Products and services

• Used
• Childrens clothes to size 16
• Maternity clothes
• Baby accessories, cloth diapers, bedding.
• Furniture.
• We sell on consignment where families get 40-50
  of the sale price back

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Key concepts that differentiate Replay

• One of only a few childrens clothes resale
  stores in Corvallis
• We give a good portion of the clothes value back
  to the original owner
• Personal Mom Pop family environment

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Replays strengths

• Small size- personal (4), employees like working
  there
• Nice store, good location and growing
• Customers keep coming back
• Merchandise is well organized

8
Replays Weaknesses

• Takes a long time to file and organize incoming
  clothes in bins for sale (2-4wks)
• Have to limit days per month for incoming clothes
  (21)

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What is unique about Replay and its products?

• We sell used childrens clothes which can cost a
  lot in the stores but may only get used for a few
  weeks or month.
• We sell the clothes for about 33 of original
  cost which can be a great savings
• Work/trade program- people exchange work hours
  for credit in the store
• Play area for children

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Image they would like to portray

• Home type family oriented-not too big
• A personal touch
• Were here to help you as much as you help us

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Position in the market Replay would like to hold

• The first place families think of when they think
  of buying used clothes in Corvallis.
• Economical
• Better than Goodwill

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Current or projected market share

• We are currently only interested in the local
  area of Corvallis. We may have about 30 market
  share there.
• We mainly compete with
• All About Kids
• Jack Jill
• Goodwill.

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Is market share increasing, decreasing, or
static?

• It is currently increasing. We take consignments
  on an increasing basis up from 300 to 400 per
  month since we relocated.
• We also project to grow since All About Kids is
  going out of business.