Importance of Marketing Plan

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Importance of Marketing Plan
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• Within a global market that is becoming more and
  more competitive, marketing strategies and plans
  become essential tools to stand out from other
  companies. Acquiring positioning both on the
  Internet and in physical establishments is a goal
  that many companies (however small they may be)
  set themselves when devising a marketing Strategy
  that suits their basic needs and objectives.
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• The marketing departments carry on their
  shoulders the great responsibility of planning
  and carrying out actions that, in the short or
  long term, can satisfy those needs. Below we
  invite you to know what a marketing Strategy is,
  what is the importance of having one and what are
  the best techniques to create it.
• What is a marketing plan?

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• A marketing Strategy is nothing more than a
  document that incorporates, from a schematic
  sense, all the steps to be followed by a company
  to fulfill its marketing strategies, based on its
  sales and market representation objectives.
  However, it should be noted that marketing today
  is much more than the direct relationship between
  advertising and sales. It represents a prodigious
  channel of communication between companies and
  clients and therefore, all their efforts must be
  focused on defining which is the public that is
  most interested in their value propositions.
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• The marketing plan are characterized by
  collecting and working based on market studies
  that various specialists in the area prepare in a
  personalized way, to find out what the current
  trends and situations are in the market, that is,
  what are the most recurrent behaviors in buyers
  and what external agents influence them.
  Therefore, marketing plan are used in order to
  establish how companies (from their
  particularities) can subtly incorporate and
  influence (through their products and/or
  services) social dynamics.

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• What should a marketing plan include?
• A marketing strategy is made up of the
  description of the current situation (market
  study), the analysis of the said situation, the
  proposed marketing objectives, the definition of
  strategies for those objectives, and the action
  programs to carry them out. It is about grouping
  in the same place, a sequence of steps that must
  be fully followed to meet the requirements
  demanded by companies and their industries. To
  complement and make our idea more comprehensive,
  Prominence Client Trust points out that a tax
  management and marketing plan should include the
  following elements
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• Main objectives for that year or period.
  Market and company situation. Definition of the
  companys customers. Main campaigns to carry
  out and expected objective of each campaign.
  Annual action plan where it appears when and who
  will execute the different actions scheduled for
  that year. Budget to be invested in each
  action. Contingency plan in case the actions
  are not working, what will be done.

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• Importance of creating a marketing strategy for
  your company
• Minimize risks
• In marketing, as in any other managerial
  activity, any action that is carried out without
  proper planning implies a high risk of failure or
  a large loss of resources and efforts. In the
  business world, planning becomes an important
  action to minimize risks, prevent bad decisions,
  and make the most of the resources (human and
  economic) that companies have.

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• Creating a tax management and marketing Strategy
  for your company, in this sense, is important
  because it allows you to always know what will be
  the next step that your work team will take to
  meet your stated objectives. A marketing Strategy
  It represents a working guide on which all your
  marketing actions will be based in the coming
  months. This programming basically acts as a
  compass that will prevent you from losing your
  way halfway, it will keep you attached to a
  purpose and if you make a mistake, it will have
  quick solutions previously thought for those
  cases. Creating a marketing plan helps you have
  everything coldly calculated and not lose sight
  of anything.

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