LiveLink twins for Airbus Sales Organisation

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LiveLink twins for Airbus Sales Organisation
LinkUp Europe 2004 London, 27 April 2004

• Jeff Rutherford
• IS Manager for Marketing

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First flight Airbus A300
1972
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An Airbus aircraft takes off or lands . . .
. . . every 4 seconds
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Airbus, a complete product line
12 models 4,886 aircraft sold to
186 customers
3,432 delivered 305 2003 deliveries
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2003 order share and value - net
Data to end December 2003
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1995 and current backlogs compared
Airbus
Boeing
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Airbus is a global company
16 sites 50 000 employees
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Airbus Sales Organization

• 450 persons
• 2/3 of them are frequent travelers
• Sales Campaigns managed like projects
• Team Selling
• Information sharing
• Confidentiality management

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Marketing Content Management

• 1996 laptops and cell phones for nomad staff
  (SAM)
• 1997 ANVIL Airbus Network Visual Library
• 2000 ANVIL has reached a size of 80 Gbyte

• Sep. 01 study for a more comprehensive solution
• Jan. 02 mock-up with 2 suppliers
• Apr. 02 LiveLink Explorer selected, detailed
  study
• Marvel MARketing Visual Electronic Library
• Mar. 03 Entry into service of Marvel
• Jan. 04 E.I.S. Marvel V2
• Mar. 04 Installation of replication server in
  Beijing
• Apr. 04 Installation of replication server in
  Washington

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Marvel user requirements

• Evolution, not revolution
• Manage 500 Gbyte MS Office content, images and
  videos
• Access right management under user control
• Integration with MS Office (mainly PowerPoint,
  Outlook)
• Ability to work in disconnected mode
• No additional user-id and password

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Marvel Project

• Capitalised on ANVIL R.O.I.
• Maintain momentum on change
• High user involvement in the project team
• 1.5 man-years of development in 10 months
• Fixed-price subcontracting
• Roll-out as a big-bang with legacy recovery
• V2 anticipated from the beginning for
• SLA extension
• Windows integration
• Multi-site implementation

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Marvel Front-page
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Marvel 2 user interfaces
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My Marvel
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Categories and Search
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Image Library
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Off-line use
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The twin CARe

• Customer Affairs Reference e-Library
• CARe shall cover all other content management
  needs
• Sophisticated access rights management
• Management of confidential documents (proposals,
  contracts)
• Scan and OCR
• Extension to users outside Sales organisation
• Replacement of some legacy content management
  tools
• But
• No need for collaboration
• No need for image and video storage
• First target contractual documentation
• step by step deployment

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CARe Project

• Mar. 03 Project started
• Oct. 03 Entry into service
• Development effort lt 6 man.months
• Capitalize on Marvel development
• Same integration company
• Similar screen designs
• Same server architecture
• Next steps
• Legacy OCR recovery
• Ensure confidentiality
• Add more document types
• Link to legacy applications

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CARe screen
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CARe Search Result
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CARe Marvel Architecture
Active Directory Server
Exchange Server

• Users PC (web access and Livelink explorer)

LDAPNTLM
HTTPTCP/IP
SMTP

• Network 152.x

• Network 130.1.x

TCP/IP CIFS

• Sun V880 SOLARIS 8 Database server- Oracle
  8.1.7.4
• (dedicated for CARE MARVEL)

SQLNET
CARe Metadata
CARe documents
CARe Index
Marvel Metadata

• Proliant DL380 Windows 2000 serverLivelink
  9.1 sp3 (index server only for CARE MARVEL)

• 2 x Proliant ML570 Windows 2000 serverLivelink
  9.1 sp3 (application web server)

Marvel documents
CARe index
Backup server
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Conclusion and Lessons learnt

• Both implementations confirm that LiveLink was
  able to adapt to our needs
• Rapid development of user friendly content
  management environment
• Good integration with Office and Windows
  environment
• supports nomad populations
• Easy to use
• Content management needs high user involvement
• Establishing a stable filing plan needs a
  professional
• License costs are higher than development cost
• Tuning of the technical architecture is key
• Teamwork made it happen!

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