CARIBBEAN UPDATE

1
CARIBBEAN UPDATE

• U.S. Meat Export Federation
• Board of Directors Meeting
• New Orleans, LA
• May 24, 2001

2
BEEF STATISTICS

• Exports ? 3664 MT (JanDec, 2000) 23?
• Key islands Dominican Republic (-2900) and
  Jamaica (-1550) are down by 4500 MT
• Dominican Republic permit and access issues
• Jamaica with 86 duties brought in lower graded
  U.S. beef, this coupled with a new feedlot
  industry made U.S. beef considered on par with
  local beef
• January 2001 some decreases on British based
  islands due to Mad Cow/FMD issues
• Cayman 165 MT ? 58 (?65)
• Barbados 327 ? 25 (?93)
• Jamaica 55 ? 24 (?56)

Source USDA USMEF importer interviews
3
PORK STATISTICS

• Exports ? 1729 MT (JanDec 2000) ?25
• Key Island Dominican Republic (down 1798 MT)
• Why? Access issues! Only pork for mftg.
• In general, islands are price sensitive toward
  U.S. pork
• Dutch islands still bring in subsidized EU pork
• Brazilian infiltration until FMD outbreak

Source USDA USMEF importer interviews
4
ACCESS ISSUES

• Jamaica
• virtually no pork proposal to raise duties on
  beef 86 to 186
• Barbados
• Higher duties on pork (207) and beef (40)
• St. Lucia
• changed pork import requirements 6 mos. ago
• Product mix was 40 local 60 imported
• Now product mix must be 60 local 40 imported
• Dominican Republic
• Some mftg. pork allowedbut not enough
• Beef from U.S. subject to permit problems

5
PROGRAMS--TRADE

• Trade Shows
• Americas Food BeverageMiami
• Nov. 28 29 8 10 booths
• Fall support local shows on islands
• Trade Teams
• Cancelled BOD team due to FMD problems
• TxBC supported sales marketing team (week of
  9/10) in conjunction with Beef 101 at Texas AM

6
CARIBBEAN--LAMB

• Identify cuts for promotionDenver ribs a
  hitsometimes difficult to get
• Concentrating on value-added enhanced and items
  specific to U.S.
• Plans to Market test new products in lamb
  islands (Bermuda and Caymans)

7
CARIBBEAN PROGRAMS--RETAIL

• Beef Fully Cooked and Underutilized Cuts
  Promotion--Bermuda
• Used on-pack labels adapted from NCBA retail
  program
• Results were less than expected sales up 215
  lbs.
• Felt promotion stopped the bleeding. When
  promotion ended, sales dropped 3500 lbs. for the
  following month due to FMD hype. For
  January/February Bermuda was only British island
  which maintained U.S. imports.

8
CARIBBEAN PROGRAMS--RETAIL

• Pork Promotions-Bermuda
• Spiral Ham
• Cost of 300
• Introduced spiral hams on island via chef
  demonstrators
• Enhanced Pork
• 129 increase
• Adapted NPPC retail labels for roasts and chops
• Cost of 5,000

9
CARIBBEAN HRI PROGRAMS

• Trinidad Tobago TX Promotion at Hiltons
• Three t.v. shots one radio
• All-island seminar in-house wait staff seminar
• Brisket, back ribs, coulotte
• Will feature at July 4th at Embassy
• Permanent theme nights
• Kingston Hilton June 14
• Sandals August 20

Tobago Hilton Flyer
T.V. Interviews in Trinidad
Trinidad Hilton Flyer
10
CARIBBEAN PROGRAMS--HRI

• Pork Menu--TrinidadSolimar Restaurant
• February US Pork Month
• Featured cuts tenderloin, loin, porterhouse,
  double chop, and fresh ham (satay)
• Increased sales by 200, one of Solimars top
  festival events
• Sustained sales of 88 more pork the next month
• Two items became permanent menu items after
  festival

Festival Menu ?
? Staff Showing Aprons Hats
11
CARIBBEAN PROGRAMS--HRI

• Chef Competition
• Cuts promoted
• beef top blade coulotte
• enhanced pork loin
• lamb Denver ribs
• Cuts purchased
• Antigua beef coulottes top blades, pork loins
• Bahamas beef coulottes top blades lamb
  Denver ribs
• Jamaica beef coulottes and top blades
• St. Lucia beef top blades lamb Denver ribs
• St. Maarten beef coulottes and top blades

12
CARIBBEAN PROGRAMS--HRI

• Chef Competition Results to date
• Last year 10 entries (6 islands)
• Aruba, Bahamas, Barbados, Dominican Republic,
  Jamaica, Turks Caicos
• This year 20 entries (9 islands)
• Antigua 3 St. Lucia 1
• Bahamas 2 St. Vincent 4
• Barbados 1 Trinidad 2
• Jamaica 2 Turks Caicos 2
• Dominican Republic 3
• Chef to Chef Seminars using Y2K Competition
  Winners
• Also chef to chef seminars in Anguilla, Aruba,
  St. Maarten, Grand Cayman

13
CARIBBEAN PROGRAMS--HRI

• Pork Software Continues
• Used as handouts in seminars
• Portion Control Beef Software
• First Draft for Review
• Focus on Testimonials
• Use as tool for presentations in fall